Performance marketing

The MarTech Minute: Amazon’s AI for speech analytics, Cloudinary’s Adobe Creative Cloud Connector

MarTech Minute briefs always appear first in our daily newsletter throughout the week. Click here to subscribe. The following is our compilation of the past week’s briefs from those newsletters. MarTech in Motion brings contact-level intent data to users. The newly accessible data sets can be used by marketers, account-based marketing teams and sales users who are looking […]

Performance marketing

Understanding the role of branded and unbranded search in the customer journey

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]

Receive daily marketing news & analysis.