Here’s what email marketers can learn from Morning Brew’s expansion
Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week.
Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week.
The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages data both online and offline.
Half of the U.S. has now listened to a podcast, according to Edison Research.
Many agencies are too busy trying to keep up with daily demands, and finding talent to manage their current martech stack, to worry about AI right now.
Simpli.fi says pre-packaged audience segments have significant limitations.
The decision comes amid industry calls for greater transparency and simplicity in programmatic.
The "Everything is Timing" tool gives an aggregate view of when people on Twitter are watching video.
With product reputation at stake and developers influencing budget decisions, it’s more important than ever for marketers to win them over. Here's how.
Customer journey orchestration
Intelligent automation allows search engine marketers to schedule tasks and immediately activate data to inform smarter optimizations.
Headed by an ex-GM of LiveRamp, the Massachusetts-based firm maintains a co-op of data providers who share their transaction details to improve pricing, labeling and other variables.
Instagram says it is encouraged by early testing and advertiser feedback.
Acquisition will add website-based feedback collection to the company’s Voice-of-Customer portfolio.
The ‘Outlook for Data 2019’ survey finds that internal talent for data management remains a challenge.
The retail industry's share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato's recent report.
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting privacy.
Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake.
It’s up to the CMO to translate, communicate and activate insights and efficiency opportunities to department leaders who may not yet recognize martech’s potential.
The ecommerce personalization platform now generates insights from product info and other unstructured data.
How to determine if you need an identity resolution provider and what questions to ask.
Merchants will now be able to run Shopping Ad campaigns via Ads Manager.
Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native advertising.
Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why.
An effective CRM strategy needs to include a way to collect, organize and take action with your data.
The new feature is included in Unbounce's Premium and Enterprise plans.