Why digital out-of-home should be integrated into your 2019 marketing mix
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics.
With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics.
What to do when a marketing problem doesn't lend itself to traditional means of testing? Discover Netflix' approach.
McDonald's campaign showed drivers in-car ads that mirrored billboards.
CabinetM reports content marketing technology is the sixth most popular layer within client martech stacks.
With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy.
Contextualizing content based on location as well as language, cultural differences and currency need to be considered in building a hyperlocal rapport.
We're asking you to help us compile marketer's pain points into the mother of all lists.
Incorporating analytics into your work isn't as challenging as you might think once you find the right resources (and many are free).
Consumers shopping on Amazon, and other online retailers, want more information on product pages, including multiple photos and videos.
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static billboard.
WhatsApp will now be led by Will Cathcart and Fidji Simo, who previously oversaw Facebook's video efforts, will head the Facebook app.
Here's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.
Coming in April, Policy manager will be the central spot to manage policy violations.
The extension of the ads.txt standard is designed to address specific needs of ad-supported apps.
When a consumer receives the right offer from the right brand at the right moment, the effect can be magical. It’s when marketers pull a clickbait and switch that trouble for a brand begins.
The partnership lets businesses more easily incorporate their Yext-stored business data into the digital experiences they create and maintain with Adobe software.
Brands will have to adjust, say marketers, but they see benefits in Facebook's future vision of privacy, messaging.
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day, and more.
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential.
Using advanced techniques to make better predictions can help you stand out. Here's a step-by-step guide to learning how to do a regression analysis.
Changes to the demand-side platform, available to advertisers spending more than $35K, are aimed at improving usability and workflow.
The company announced five new features aimed at customer acquisition, retention and app monetization efforts.
Some swear by the highly iterative process for creating marketing content. Others say it's not a fit.
A Facebook spokesperson said the company is always looking to bring more Stories features to Pages.
To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands.
Plugin maker has issued a patch. Site owners cautioned to update their sites and carefully review their databases for possible script injections.
Beginning April 30, Facebook is ending relevance scores and shuttering six other metrics.
A new white paper from the company codifies some of its most effective approaches for three industries, across six channels.
Even seasoned marketers need to review the foundational elements of email marketing - acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes.
Starting small, or being very specific in defining what you’re trying to do, can earn some early wins with your ABM program.
Why AI is a ‘must-have’ for marketing campaign management
Here's an advance look at the results of the 2019 martech salary survey.
Companies expected to spend $1.6 billion on MTA platforms and services by 2023.
Surveys suggest there's still considerable room for growth.
The human component of marketing remains as important as ever to make technology more effective over the lifetime of a brand-consumer relationship.
Doug Brodman joins Twitter's after five years on Google's U.S. Agency team.
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store assistants.
It's time to catch up with B2C players and speak their language.
Despite reported declines, advertisers say they aren't seeing an impact on campaigns (and that fixating on audience numbers isn't helpful anyway).