What counts as a video view? A refresher on how social platforms calculate video ad views
The major social networks don't agree on how to count video views; here's a rundown of the sometimes slippery metric.
Content development tips for Account Based Marketing
Build personas for each buyer tier and build content for them, but don't forget to personalize your website for target accounts.
Early AMP for Email lessons: Apple Mail workaround; Approach it like an app
Doodle has been experimenting with AMP-enabled dynamic email for months. Here are 6 tips to getting it right.
Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm
Still, the duopoly isn't immune to challenges from contenders like Amazon.
Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow
Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las Vegas.
Amazon advertising: Here’s how you can refine your strategy
Brands need to understand the incrementality of each click and then optimize their bids.
How much martech should PPC marketers actually use?
The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.
Opting out: A guide to letting go of email subscribers the right way
Best practices for email unsubscribes to keep you out of spam folders, provide valuable insights and deliver more profitable campaigns.
Adobe, Microsoft, SAP shed more light on Open Data Initiative
More than a dozen companies sign on to a new advisory council with a focus on using common method of integrating data across ODI partner platforms.
Salesforce declares plans for CDP to tie into Customer 360 platform
After earlier expressing doubts about the longevity of the customer data platform category, Salesforce concedes and plants a flag in the ground.
Here are 6 ways to build a customer-centric and data-driven culture
Delivering customer growth and value starts with creating a culture of learning.
Reddit US ad revenues could top $100M this year amid added focus on ad products
Are the platform's investments in user experience and ad products calming advertisers' skittishness? eMarketer predicts Reddit will more than double U.S. ad revenues in the next two years.
Taking a page from politics: Local campaigns at scale
A national campaign director shares some lessons learned on how to uncover insights about your audience while also striking the right balance of personalization with practicality.
Spotify acquires Parcast storytelling podcast studio
Spotify announced Tuesday that it has entered into a definitive agreement to acquire Parcast, a storytelling-driven podcast studio. Terms of the transaction were not disclosed. “The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform,” said Dawn Ostroff, Spotify Chief Content Officer. Parcast […]
McDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiences
The fast-food giant declares its commitment to personalizing digital experiences with what has been characterized as the company's biggest buy in two decades.
Dynamic AMP for Email is rolling out in Gmail now
Dynamic email features give users the ability to interact with your content without ever leaving their email messages.
Google News Initiative’s Realtime Content Insights for publishers now live
The Google News Initiative is a year-old set of efforts intended to help evolve publishers’ digital business models, support news organizations through technology and strengthen online journalism. The initiative released four new tools Monday to help online publishers understand and segment their audiences with a subscription strategy in mind. Two of the tools are widely […]
How TikTok and Spotify could win through location-based marketing
There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations.
What marketers need to understand about fines under the new California Privacy Act
Businesses operating in California (physical location or not) and generating $25 million or more annual revenue are expected to comply with the law.
Apple’s big service launches hold few opportunities for marketers
Marketers should keep an eye on adoption as Apple offers a solid alternative to ad-supported internet content in text, images, games and video.
Are your A/B tests just junk science?
Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests.
Mobile app ad fraud scheme stuffed banner ads with multiple video players
Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said DoubleVerify.
Cognitive biases: How to get people to prefer your business
Using the mere exposure effect to retarget campaigns, risk compensation theory, social proof or using someone else's halo are just some of the ways marketers can influence purchasing decisions.
3 key components of mobile audience marketing
The most successful companies use location-based analytics to inform their sales pitches and presentations before the campaign even begins.
Marketers cautiously experimenting with mobile AR
Most marketers have at least a passing familiarity with augmented reality (AR), an interactive experience where real-world objects are “enhanced” with digital overlays appearing on a mobile device or in specially equipped glasses. Silicon Valley based AR/VR/XR adviser Digi-Capital estimates that mobile AR could reach over two and a half billion installed base within 5 […]
Pinterest’s new head of engineering brings deep ecommerce experience
Jeremy King led the ecommerce tech team at Walmart and served as VP of engineering at eBay.
Reaching the elusive digitally-driven millennial consumer
Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations.
Why people are essential to B2B marketing success
A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed.
Report: Facebook the top network for app-installs, Google, Apple follow
AppsFlyer also says that app-install fraud is 30 percent across the industry.
Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users
Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the latest updates.
Time to leave last touch attribution in the dust? Answer these 4 questions first
The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model.
LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform
Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures.
How to make old content marketing new again
Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say.
The secrets to developing a high-performing martech team
Livongo's senior director of growth marketing Patty Spiller says the best martech leaders have four key traits.
What a year’s worth of publisher responses can teach you about digital PR
It's important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response.
Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads
Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted.
Businesses prepare to spend heavily on CCPA compliance
Those who already have GDPR programs are at an advantage, survey finds.
Instagram debuts in-app checkout for ecommerce brands
The feature allows users to make purchases without leaving the app.
Content may be king, but context is queen
We have reached a content peak and the context of how we learn about, access and make choices is now nearly as important as the quality of the content.
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.