Marketing Day: Digital agencies on hiring, still the early days for YouTube performance ads, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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Prepare to say goodbye to Facebook ad set budgets
All Facebook campaigns will run with campaign budget optimization as of September.
Digital agencies are hiring, focusing on retention in 2019
Agencies share what kinds of roles they are hiring for, and how to be strategic about hiring to get the best employees.
Google: Still ‘early days’ for performance advertising on YouTube
On its fourth-quarter 2018 earnings call, the company noted YouTube's contributions to revenue growth and cited performance formats and YouTube TV initiatives as areas of future growth.
YouTube lets some advertisers buy masthead ads on CPM basis
Previously, YouTube Masthead ads (that run at the top of YouTube's Home feed) were only available on cost-per-day buying terms.
MarTech Today: Marketing for subscription services, conventional marketing history and the evolution of Google Display ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why subscription and consumption services need a different kind of marketing Feb 4, 2019 by Barry Levine SAP and McKinsey point to the different approaches needed by marketing and advertising for […]
The growth opportunity DTC brands shouldn’t neglect
Direct to consumer brands should focus their open web spend on formats and strategies that work within the mid-funnel, which means emphasizing content.
Facebook introduces household income targeting based on U.S. ZIP code averages
The new feature allows advertisers to target ads based on where a user's household income falls percentage-wise (top 5%, top 10%, etc.).
Women love mobile games and brand advertisers should play along
Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here's how.
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next campaign.
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC
Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV
Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process.
Why subscription and consumption services need a different kind of marketing
SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels.
Marketing Day: Dominant digital Super Bowl brands, What’s next for display?
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
A look at how the top Super Bowl brands performed across digital channels during the big game.
Google Display ads have evolved: What’s next for display?
After 15 years of the classic image ad, here are three new ways to drive growth.
MarTech Today: Why clients in-house, The Trade Desk’s unified ID and long live email
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why clients in-house and what agencies can (and can’t) do about it Feb 1, 2019 by Amy Gesenhues Clients moving services in-house isn’t a new challenge, but our survey found it tops […]
Why clients in-house and what agencies can (and can’t) do about it
Clients moving services in-house isn't a new challenge, but our survey found it tops the list of digital agency concerns.
Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
YouTube ad revenues increased 11 percent year-over-year in 2018, according to MediaRadar.
The MarTech Minute: Sitecore teams with IBM iX, TowerData picks up Xverify, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Why The Trade Desk’s unified ID may be catching on
Although part of the Ad ID Consortium and the DigiTrust efforts, the major DSP is populating the ad ecosystem with its own solution.
Long live email: Why email’s future remains bright
Part 3 of this email marketing series looks at what email has in store in the coming years and why its growth and continued relevance is all but assured.
In a world of facts, ideas are king
Compelling ads are more than a checklist of behavioral triggers. They must engage the audience’s imagination.
How does an omnichannel vision increase sales?
An omnichannel strategy creates a comprehensive view of the customer's journey to deliver the right message, at the right time, without pressure or over-solicitation.
MarTech Today: Facebook ad revenue, paid search tactics and the status of Google Attribution
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The New 5Ps of Marketing Jan 31, 2019 by Digital Marketing Depot Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, […]