Chatbots saved businesses $300,000 on average last year, study finds
Businesses report revenue growth and savings even as consumers indicate there is room for improvement.
Businesses report revenue growth and savings even as consumers indicate there is room for improvement.
The updates aim to help advertisers control the placement and context in which their ads are delivered.
The real problem in paid search right now is our belief that we can track everything.
Long a pure branding play, advertisers can now unlock television’s potential with Connected TV.
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance solutions.
The new format maintains the 6-second non-skippable format with the added ability to extend runtime up to three minutes.
The IAB says these specifications are available for immediate adoption by publishers and tech companies.
Investing time to understand the nuances of change management can help martech practitioners deliver better results.
The $149 per month plan includes standard licensing to more than 11,000 music tracks, with hundreds of tracks added monthly.
Influencers are steroids, sometimes they inject a quick burst of needed energy and sometimes they do nothing but cause cancer.
More than 165 million people will shop during the five-day stretch between Thanksgiving and Cyber Monday, according to the NRF's survey.
Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements.
Machine learning enables dynamic selection of ad formats, creative, and text with each impression.
The company confirmed the ecommerce feature is in beta.
The people you're trying to reach are arguably the most important element to consider as you build your email marketing strategy.
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
Just 9% of DCX executives have rolled out personalization tools in their organization.
Significant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email marketers.
There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase decisions.
Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software companies.
Adobe's Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a stream of disparate sources.
Most significantly, the smart display category grew 500% globally.
The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with Microsoft Teams.
Achieve your Facebook advertising goals by fine tuning four critical factors: audience, ad creative, budget allocation and measurement.
Oracle's new solution is designed for a new generation of digital sellers while its CDM seeks to improve users' data management
Get better results and maximize your budget by keeping things simple.
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In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date.
TV will generate just over $70 billion in ad revenue this year.
The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.
A Salesforce VP shares his insights into how valuable it is when sales and marketing teams align to work toward common goals.
A Salesforce VP shares his insights into how valuable it is when sales and marketing teams align to work toward common goals.
If your customers frequently purchase on the phone, you might be sitting on a goldmine of remarketing data.
The deal continues Quotient's evolution beyond its origins as Coupons.com
The key to exceeding your customers' expectations is in their hands.
Organizations need to monitor competitors in their industry but beyond it as well.
Hybrid cloud container technology allows data collection to reside on brand domains without third-party cookies.
Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business' bottom line.
The change could shake up influencer marketing and the ways brands measure success.
The social media marketing week in review: A round up of news and announcements you may have missed.