Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and effectiveness.
A Kargo study found no correlation between ad viewability and effectiveness.
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale.
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other guidance.
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other guidance.
AMP can enable interactive, dynamic content in Gmail inboxes.
Marketing operations expert Kimi Corrigan offers advice from her MarTech East session on the role of project managers and how workplace culture affects feedback.
There are ethical challenges in balancing the potential societal good of mind-reading technology with its truly dystopian shadow.
The company said it is shortening the time frame for how it filters out repeat impressions to align with how it measures paid impressions.
Study says B2B marketers need to prioritize data governance to improve CX.
Mobile ad revenues were $39.9 billion or 69% of the total.
Figuring out how to apply marketing theory to your business can be the secret to outmaneuvering your competition.
Ad placement will include Facebook News Feed and Marketplace search results.
Customer journey orchestration
Marketing automation platforms offer numerous benefits bystreamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
The marketing technology week in review: A round up of news and announcements you may have missed.
The social media marketing week in review: A round up of news and announcements you may have missed.
The platform announced new, integrated capabilities, including social media, ad management, SEO and more.
Survey indicates a reversal in marketing budget growth, but CMOs remain confident on future marketing efforts.
We need to change how we measure results - like marketing qualified leads - and focus on aligning our metrics to revenue.
The time to start testing CBO is now, says Michelle Morgan of Clix Marketing.
The feed-based ads will run in the U.S. only to start.
A small group of advertisers will get access to the mobile placement option in Ads Manager.
The tool uses speech-to-text transcription for contextual advertising targets.
CX is much greater than a single interaction and must be championed from the C-suite and orchestrated across the lines of business and functions.
A brand's long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly.
TV Insider, an early user of the format, reported a 44% lift in content consumption.
Page owners will begin receiving notices this week that the badges are going away starting October 28.
Support will end once Nielsen, comScore and other measurement system integrations with Ads Data Hub are complete.
The tool uses the company's global traffic to show which creatives drive higher CTRs.
66% said that data-privacy concerns had impacted their trust of social media.
The ecommerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years, according to new eMarketer research.
The Home Feed Tuner could improve use engagement on the platform.
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email standard.
The Verified Mark Certificate is expected to become a requirement for brands adopting the BIMI email standard.
When you give a creative team a strategic, authentic and singular insight, it will inspire great work.
An employee notification tool will let Page Admins alert employees when company updates are posted on the platform.
Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for you.
When Google and the engines automate PPC tasks, you can still remain in control with "automation layering."
Social media will own 13% of global ad spend in 2019, according to a Zenith forecast.
It's time we revisit our policies and take into account the risk of not being there for our customers on social media.
The proposed regulations would govern the practical implementation of key provisions of the privacy law.