Retail in 2019: Store evolution, tech adoption and what it will take to win
Three retail experts weigh in on the the future of the store.
More from MarTech: Page 5
Cision buys Falcon.io, adding social management features to its earned media stack
The company can now offer a full social media listening and management suite, along with its PR tools.
MarTech Today: Growth in CDP sector, how advertisers are overpaying for inventory and the evolution of ad tech in 2019
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CDP sector grew 23%, saw first major acquisitions in second half of 2018 Jan 2, 2019 by Barry Levine The CDP Institute’s semi-annual study also says that more startups are launching […]
Supercharge your martech stack to achieve personalization at scale
The heart of personalization is building agility so you can connect data sources and systems to grow and scale along with your channels.
CDP sector grew 23%, saw first major acquisitions in second half of 2018
The CDP Institute’s semi-annual study also says that more startups are launching as CDPs, instead of converting from something else.
Marketing Day: Expert marketing predictions, voice-based AI, Amazon advertising
Here's our recap of what happened in online marketing during the past week, as reported on Marketing Land and other places across the web.
Advertisers: You’re overpaying for inventory. Here’s how I know
DSPs get paid a tech fee based on the percentage of spend and therefore have zero incentive to help you spend less in their platform.
MarTech Today: WaPo engineer unleashes epic tweetstorm, our ‘naughty and nice’ list, more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
20 expert predictions: Here’s what successful marketers will do in 2019
From automation, email, data, analytics, voice, augmented reality and content management – as well as PPC for large and small business – our community of contributors share their expertise to help you step up your game in 2019.
‘Hey Alexa, how do I get my product visible in Amazon search in 2019?’
Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages.
Want to create better experiences and brand loyalty? Lean on your data
For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies.
Shopping ads for the small budget: Here’s what to expect in 2019
This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets.
Paid social requires sharpening your blade in 2019
Advertisers need to remember constant reevaluation of their methods is crucial in today's environment.
Are ad-supported tiers too much temptation for Netflix or Prime Video to resist?
With growing competition in video streaming services, Netflix could reverse their former “no ads ever” policies. Let's look at the pressure points.
Digital marketing in 2019: Here’s where we’re headed this year
Brands that embrace emerging technologies and advertising formats - like connected TV, visual and voice search and AR advertising - will thrive in the new year.
10 trends in digital content for 2019: Management is vital to success
Technology will transform managing and optimizing content archives from an overwhelming chore to a lucrative discovery and revitalization.
AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
In the next 24 months CMOs should focus on the three 'A's of accountability to make impactful changes.
Email marketing trends to expect in 2019
This year the email marketing landscape will continue to focus on personalization with a focus on quality over quantity as well as expanding loyalty programs.
Hacking and phishing will increase in 2019: What digital marketers need to know
Mobile malware, coordinated digital assaults and caller ID spoofing are some of the many reasons to make security a priority in the new year.
Evolution of ad tech in 2019: Streaming services and content ownership
By the end of 2019, growing pains will give way to maturity in the ad market.
3 ways marketing AI will advance in 2019
Advanced targeting and transparency will grow exponentially this year as we nurture AI to help it mature.
4 1/2 predictions for marketers in 2019
Marketers must get smarter about using technology to better serve customers and increase the value you represent to them in the coming year.
2019 mobile marketing predictions from industry veterans
What's in store for mobile marketers in the new year? Columnist Aaron Strout asks mobile-savvy business leaders what to expect in 2019.