Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges
How viewability expectations are evolving and what that means for marketers.
More from MarTech: Page 4
Here’s how brands can leverage social investment returns in 2019
A good first step to getting noticed in 2019 is to recognize ad money has to be combined with the equivalent investment in time, creativity and targeting savvy.
Square rolls out in-app payments mobile SDK
Company says it's now the only 'first party omni-channel payments platform' for in-store, online and in-app.
MarTech Today: Location as a targeting and attribution tool, the maturing of ABM and the value of consent
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool Jan 9, 2019 by Greg Sterling Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital […]
Instagram lets marketers share posts across multiple accounts
Instagram says the new feature was designed to provide a better experience for people who often post to multiple accounts
Marketing Day: Reddit’s new VP of ad products, ABM tools, evolution of inbound marketing
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google Chrome’s filtering of ‘annoying’ ads will apply to sites worldwide starting in July
Sites that don't adhere to the Better Ads Standards could see ads blocked.
Reaching global equilibrium: The value of consent and user preference
While consent is core to operating ethically, it is crucial not to forget about user experience.
Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool
Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital OOH to in-car infotainment systems.
Reddit hires former Twitter ad team director as VP of ad products, engineering
Shariq Rizvi will report to CEO Steve Huffman and lead Reddit's monetization and ads product team.
MarTech Today: The coming battle between ABM and marketing automation tools, MoPub partners to fight in-app ad fraud and the MarTech conference agenda
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The coming battle between ABM and marketing automation tools Jan 8, 2019 by Barry Levine Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean […]
HubSpot CEO Brian Halligan reflects on the evolution of inbound marketing
Although the concepts of inbound theory are no longer revolutionary, it's still possible to move the needle on returns with the right kind of attention.
ABM is maturing, here are some tools to help build successful campaigns in 2019
Top ABM tools have different platforms with their own focus in core competencies. Review these four areas before making your choice.
Instagram’s ecommerce success is building with Stories
Instagram's shoppable update for Stories earlier this year and a standalone IG Shopping app in development, it is well positioned to continue its journey into ecommerce.
The coming battle between ABM and marketing automation tools
Gartner VP/analyst Todd Berkowitz talks about the evolution of Account-Based Management and what it might mean for marketers.
Quora advertisers can now retarget users who looked at specific questions
Question Retargeting campaigns run across the Quora platform.
Marketing Day: The MarTech agenda, Amazon’s targeted product sampling ad tests, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Survey: 118 million smart speakers in US, but expectation is low for future demand
52 percent of smart speaker owners have two or more devices in their homes.
Amazon’s latest ad test: Targeted Product Sampling
The program, currently in pilot, could eventually be available to CPG companies via Amazon's self-service ad platform.
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
The third-party integrations are aimed at eliminating invalid traffic on the mobile app exchange.
MarTech Today: Akamai buys Janrain, benchmarking marketing salaries and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Akamai buys identity provider Janrain Jan 7, 2019 by Barry Levine With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of […]
Winning on Amazon: Here are 3 strategies that can help
Ask hard questions about your product assortment and get yourself ready for the 'One Vendor' change on the Brand Registry.
Akamai buys identity provider Janrain
With Gigya now owned by SAP, marketers will deal with the two main, formerly independent identity providers as part of complementary ecosystems.
Marketing Day: Spotify branded sponsorships, martech salary survey, digital assistants at CES
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s how marketers get motivated for the new year
Analyze your numbers, goals, strategies and tactics because it's important to document why you succeeded or failed in order to find improvements in 2019.
Spotify opens personalized ‘Discover Weekly’ playlists to brand sponsorships
The company has started testing an advertising opportunity that will allow brands to sponsor the curated playlists "end-to-end."
Help us anonymously benchmark marketing operations and technology salaries
Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey.
As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths
Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion devices.
MarTech Today: Videolicious’ new platform, Amazon adopts MRC standard for attribution and more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more Jan 4, 2019 by Robin Kurzer The martech week in review: News and announcements in marketing technology this week that […]
How marketers can counter chatbot backlash
With such a wide variation in chatbot performance, users may begin to avoid the conversational interfaces unless marketers take action.
The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Amazon adopts viewability standard, post-holiday return season, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amazon adopts MRC viewability standard for conversion attribution
View-through conversions are now attributed to viewable impressions only.
MarTech Today: Cision buys Falcon.io, supercharge your martech stack and the future of the store
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Cision buys Falcon.io, adding social management features to its earned media stack Jan 3, 2019 by Barry Levine The company can now offer a full social media listening and management suite, […]
It’s post-holiday return season: How marketers can make the best of it
U.S. retail returns are expected to cost retailers $550 billion by 2020, with ecommerce leading the way.
Email trustworthiness: Here’s how to avoid looking like spam
Part 2 of this email marketing series looks at the current state of email and the steps being taken to differentiate legitimate email marketing from spam.
Lead the pivot to customer centricity
If a company is going to stay competitive, they must go where the customer goes and create a B2C experience for a B2B buyer.
3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires sales […]
Marketing Day: Cision buys Falcon.io, Facebook Click-to-WhatsApp ads, retail in 2018
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook adds new reporting for Click-to-WhatsApp ads
Ad campaign objectives now include traffic, conversions (for website), and post engagement.