New Salesforce tools let marketers create mobile apps without developers
Now, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.
More from MarTech: Page 3
MarTech Today: How marketers are using IoT, Truth in Measurement launches to create ad measurement standards and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How are marketers using IoT in 2019? Jan 16, 2019 by Robin Kurzer Tell us your IoT plans in our short poll; we’ll share the answers in a future story. Truth […]
Crawl, walk, run and fly: The 4 stages of scaling website analytics
It’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process.
Here’s why you should take a deep dive into data to optimize your conversions
A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy.
What working with tech brands taught me about the future of agencies
As brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful.
How are marketers using IoT in 2019?
Tell us your IoT plans in our short poll; we'll share the answers in a future story.
Marketing Day: Gillette’s viral video ad, Urban Airship buys Accengage, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Gillette sparks emotions, controversy, possibly gold with ‘We Believe: The Best A Man Can Be’ video
Many are asking if Gillette's commentary on toxic masculinity is too controversial. The answer will come when sales are reported.
Truth in Measurement launches to create standards for sharing ad measurement data
Following Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the walled gardens.
MarTech Today: Adobe adds Progressive Web Apps builder, Kiip targets shopping list data and Campaign Monitor acquires Sailthru and Liveclicker
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds a Progressive Web Apps builder to Magento Jan 15, 2019 by Barry Levine PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web […]
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Notification opt-in and engagement rates are growing according to internal company data.
Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers
This is the first time this valuable intent data will be available to an outside ad network.
Marketing Day: Adobe holiday shopping report, CES takeaways, Amazon’s dynamic bidding
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Holiday shoppers spent record-breaking $126 billion online in 2018 Jan 15, 2019 by Robin Kurzer Mobile drove more than half of holiday visits to retailer sites, delivered one-third of the revenue. […]
Adobe adds a Progressive Web Apps builder to Magento
PWAs, the company says, represent a ‘seismic advancement’ that can move online stores beyond mobile web sites and mobile apps.
Case Study: An in-app attribution adjustment made all the difference for one healthcare org
After employing an in-app event tracking solution, the web and app attribution problems were resolved.
Holiday shoppers spent record-breaking $126 billion online in 2018
Adobe found mobile drove more than half of holiday visits to retailer sites and generated one-third of revenue.
Everything is ecommerce: Big takeaways from CES
Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for error.
Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.
Campaign Monitor acquires enterprise marketing technology solutions Sailthru, Liveclicker
Campaign Monitor is one of five email marketing brands that are part of the CM Group which includes Delivra, Emma and now Sailthru and Liveclicker.
MarTech Today: The post-disruptive landscape, RE/MAX rolls out DIY video for agents and Salesforce launches Einstein Visual Search
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner: What the post-disruptive marketing landscape will look like Jan 14, 2019 by Barry Levine The research firm predicts the fall of CX as top priority, the advantages of user-controlled […]
6 tactics for PPC marketers to save time, reduce stress and improve performance
Here's a checklist to make sure you’re as organized as possible to start this year off on the right foot.
WordPress, Google team on new CMS and monetization for local news publishers
The platform will offer "out-of-the-box integrations" with various ad and subscription systems, including Google's.
Gartner: What the post-disruptive marketing landscape will look like
The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics.
RE/MAX rolls out new DIY video capability for agents
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at scale.
Marketing Day: Amazon’s Freedive, Catalina’s attribution tracking service, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Salesforce launches Einstein Visual Search for retailer product discovery
This capability is one of several enhancements announced Monday that lets marketers provide more intelligent product choices.
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities
The ad-supported platform could give Amazon a stronger foothold in the video advertising landscape.
Google decision to yank comments from webmaster blog highlights user-generated content challenges
If Google can't filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content?
MarTech Today: Catalina adds attribution, marketers react to martech spending boost and why you should get into ABM
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to […]
Mobile carriers end data sharing with location aggregators; should marketers worry?
Carriers are not the only sources of location data; their moves won't be a significant blow to the ecosystem.
Catalina adds first attribution tracking service
The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes.
Marketers react to Gartner finding: Martech spending now exceeds staff costs
A recent report by the research firm indicates that a corner may have been turned for marketing budgets.
Marketing Day: Attribution modeling, getting in the ABM game, Google Partners Program
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s why a disciplined story is so vital to digital transformation success
Content is what makes a digital transformation run, so telling a story across all channels that is clear and consistent is more important than ever.
The MarTech Minute: Data Decisions gains speed, in-flight optimization from IRI, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
What is attribution modeling?
Everything you need to know about attribution, including its benefits and limitations.
Here’s why you should get into the ABM game
Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it.
Opinion: Google Partners Program incentives should include actual client goals
Rather than give agencies arbitrary incentive points based on the percentage of automation used, why not realign Google’s rewards program to include client goals?
MarTech Today: Viewability expectations, Square’s new in-app payments mobile SDK and more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Optimizing for attention: Viewability gives rise to time-in-view metrics, poses challenges Jan 10, 2019 by Robin Kurzer How viewability expectations are evolving and what that means for marketers. Square rolls out […]
Marketing Day: SMX West, new Instagram feature, optimizing for attention
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.