Amazon’s ad business continues to soar, topped $3 billion for first time in Q4
The ecommerce giant raked in $10 billion in advertising revenue in 2018.
Marketing trade associations ask CA attorney general to ‘clarify’ CCPA provisions
The letter calls for more nuanced 'opt-out' data collection practices to enable consumers to trade or sell their personal data.
Marketing Day: Quora keyword targeting and auction insights, Google attribution, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Quora adds search-like keyword targeting, Auction Insights for advertisers
Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
Agencies say search, social spend will rise, but increases target 5 platforms
Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates.
11 paid search tactics that drive quality inbound calls
Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay ahead of the pack and make every dollar count? […]
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
According to Facebook's fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%.
MarTech Today: YouTube partners with NCS, Blissfully manages cloud apps and top digital agency concerns
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift Jan 30, 2019 by Greg Sterling A new machine-learning model points to the future of attribution. Blissfully wants to […]
3 powerful ways to maximize data to grow your ecommerce business
Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment.
YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift
A new machine-learning model points to the future of measurement.
Marketing Day: Digital agency survey results, cross-domain analytics, Reddit’s CPC ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Client in-housing, competition for talent top digital agency concerns
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
Blissfully wants to make cloud app management as carefree as its name
The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance.
Facebook pulls Research app after backlash over use of teen data
Report finds Facebook has been paying users, mostly teens, to download a VPN app to access their data.
Meet Netflix, NPR, and The New York Times at MarTech
The New York Times, NPR, Adobe, JP Morgan Chase, Nordstrom, Netflix, and Zillow have all mastered the three pillars of martech success: marketing, technology, and management. And what’s more — they’re eager to share their knowledge, experiences, and lessons learned to help you overcome your own workplace challenges. Attend MarTech®, April 3-5 in San Jose. […]
Cross-domain analytics tracking: Why you may not need it
Implementing a cross-domain tracking solution isn’t the answer to poorly configured websites. Here's why.
MarTech Today: New study on AI in sales, when to pay for search analytics tools and Facebook Attribution gets mixed reviews
Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: InsideSales’ new study: AI is ‘becoming a way of life’ for sales Jan 29, 2019 by Barry Levine Nearly three-quarters of surveyed sales pros in the U.S. are now using […]
Reddit launches cost-per-click ads
Campaign objectives for the new ads include reach, video views, traffic and conversions.
Creative, short-form video: The secret weapon in getting Gen Z on board with your brand
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers.
Case study: A tale of two insights and why they are not all created equal
Learn how one business used a virtual focus group to gather data and surfaced an unexpected insight that changed their whole campaign strategy.