Lush UK bids farewell to social. Will other brands follow suit?
The company claims social platforms are making it harder to talk to customers. Some marketers say it's the wrong move.
More from MarTech: Page 3
A case study for delivering performance in a mature Google Ads account
Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client.
How you can make the most of your YouTube video advertising
If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of Video Marketing Survey […]
CMOs spent 29 percent of 2018 marketing budget on marketing technology
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend Survey:
Marketing technology grabs 29 percent of 2018 CMO budgets, survey says
Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend Survey:
To enable digital transformation, PwC set about changing employee mindsets
The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges, according to digital services marketing leader Stephanie Feldman.
Using technology to plan an effective people-based audience activation strategy
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers.
How the New York Times applied marketing technology to triple subscriptions
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and marketing.
How to wed multiple martech stacks when companies merge
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it work.
Here’s why it is important to have a cohesive mobile customer experience
The way customers are accessing content is continually changing and brands need to engage with users on their terms.
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon reviews.
MarTech Overtime: Have we achieved peak martech in 2019?
Contributor Jon Schepke shares his MarTech West takeaway about the complexity of the landscape and why CMOs need to keep up with the rapidly evolving ecosystem.
Integrate sets sights on event leads with $34M purchase of Akkroo
The app-based platform that captures leads during in-person events and delivers them straight to the sales team.
Stop playing ‘Pin the Tail on the Donkey’ with your marketing efforts
It's time to take off the blindfold and put energy into engaging the actual needs of your accounts. Here are four pragmatic steps toward capturing the real demand.
IBM to sell Watson Marketing, commerce solutions to Centerbridge Partners
The private equity firm plans to launch a new company that will deliver a comprehensive portfolio of solutions for marketers and advertisers.
Facebook’s shift to privacy is just a play on emerging market dynamics
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform.
Freshly CMO Mayur Gupta’s unexpected path from technologist to marketer
Gupta found his engineering background gave him the perspective to shake up the rules of marketing.
WhatsApp Business App rolling out to iOS globally
The solution for businesses to communicate with WhatsApp users is now available on Android and iOS.
Building a marketing operations team from scratch, one year in
Cisco Meraki's marketing ops lead shared the steps she's taken during the past year to hire the right talent for her team and design effective processes.
Verizon Media expands DSP inventory to digital-out-of-home
The expansion reflects growing demand and programmatic capabilities for DOOH.
Why brands must take a people-first approach to martech
Don't get distracted by the shiny new thing. Companies that use martech to serve the "human experience" are getting it right, says Riverbed CMO.
It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle
Saira Nazir, head of digital marketing, discussed the company's digital transformation and using a CDP and chatbot to improve results at scale.
Snapchat announces new features geared at creativity, collaboration, partner advertising
Highlights from the first Snap Partner Summit include new AR experiences, upgrades to the company’s Lens Studio, a robust scanning feature for dynamic objects, improved Snap Kit capabilities for partners and third-party apps, and more.
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI
Lewnes discussed marketing technology trends and why robots will never replace marketers.
6 product launch challenges that require agile product development solutions
Launching a successful new product means truly understanding your consumers and what they need.
Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time
Marketing technologies are taking new shape in response to several factors, not least of which is the cloud.
Gender gap persists in marketing technology roles, salary survey finds
Women in marketing operation and marketing technology positions also less likely to have received promotions.
CDP Institute launches vendor certification program, tools to help CDP buyers
Vendors that meet five key capability requirements will be eligible for RealCDP certification.
Marketing is more than KPIs, it’s service
We must better serve customers by delivering value rather than blast people and hope there's a segment of people who want what we're blasting.
A closer look at the 2019 MarTech Conference Stackie Awards winners
Read the fine print on this year's Stackie Award-winning entries in our martech stack gallery.
Here are the 2019 MarTech Conference Stackie Awards entrants
Read the fine print on this year's Stackie Award entries in our martech stack gallery.
2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks
“We collectively learn so much from the way people organize and visualize their stacks," said MarTech Conference Program Chair Scott Brinker.
2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks
“We collectively learn so much from the way people organize and visualize their stacks," said MarTech Conference Program Chair Scott Brinker.
Adobe’s content-aware video masking is about to make post-production a whole lot more efficient
A wide range of video-focused performance updates are available in the Adobe Creative Cloud’s latest update, including an innovative content-aware fill that removes unwanted objects from videos, among others.
Lytics announces Audience Discovery, predictive-modeling for hyper-segmentation, personalization
The solution analyzes behaviors that precede conversion actions to identify granular audience targets.
Walmart doubles down on voice grocery shopping with Google Home
The capability will work on any device with the Google Assistant and is targeted to regular Walmart shoppers.
eBay shuttering eBay Commerce Network, its third-party advertising network
The network will stop serving ads May 1 as eBay shifts focus to first-party ad solutions.
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new online shopping survey from Episerver found 68 percent of consumers often compare products they find on a brand or retailer's site to what's on Amazon.
Pump up the power of your display ads
Combining native formats, audience targeting and AI can become an effective tool for achieving conversions with display ads when combined with search campaigns.
Report: Addressable TV ad spend very much alive, shows no sign of slowing
Addressable TV ad spend is expected to grow to $3.3 billion by 2020 – a 343 percent increase from 2016 – demonstrating the soaring efficiency of one-to-one targeting.