Personalizing UX: Why Zillow Group moved beyond AB testing
Zillow Group is embracing bandits testing to scale and improve its personalization outcomes.
Zillow Group is embracing bandits testing to scale and improve its personalization outcomes.
Here’s how retailers should map their audience strategy for new-versus-returning customers to search.
January Digital CEO optimistic the company will grow exponentially if it continues to develop the right tech stack.
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment.
At MarTech West, NPR's Meg Goldthwaite highlighted how agile the news organization has become in developing different listening formats for their popular content as voice-enabled devices have grown.
The company says it has deeper insights and works across channels, including CTV/OTT.
ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey.
ABM expert and MarTech West speaker, Peter Isaacson, offers advice about target account intent as well as advertising in the anonymous buyer journey.
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback.
Brands who stand out are paying careful attention to image size and file type along with detailed product descriptions and descriptive alt-text.
Facebook may be working on a voice assistant, coinciding with the company's decision to drop the price of its Portal voice chat device by 50 percent.
Advertisers can import data from multiple search and social adverting channels with one query.
Audience segmentation, targeting and (offline) attribution are increasingly available for 'TV inventory.'
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use.
The deal could drastically redefine the relationship between Salesforce and its nonprofit customers.
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data use.
Some wonder if AI-powered surveys are over-hyped vaporware that legitimizes bad science. Here's how they really work.
Before you can involve your company’s executives in SEO advocacy, you need a set of best practices and clear goals to share. Here's how you do it.
The visual of the company's marketing technology stack has helped several employees better understand what the technology team has built.
The iconic camper company said analysis of the technology helped them see common goals and key opportunities across marketing operations teams.
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first realized.
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging it.
The Business Manager platform is also being updated, but not until later this year.
At MarTech West, a case study offers advice on how to gain control over data, variable naming and the business logic for collection.
Marketers can gain a meaningful advantage over competitors by taking a retailer-specific approach on particular product page elements.
Fortune favors the influencer – especially when combined with an unusual experiential marketing tactic and a new pair of sneakers.
eMarketer predicts mobile will surpass traditional TV as the medium attracting the most entertainment minutes in the U.S. this year. Are advertisers ready?
Brands need to start developing voice strategies that will provide value to target patients’ everyday lives and turn into trusted utilities.
In our hyperconnected email landscape, the right audience segmentation can make or break your campaign success. Communicate to the people who want to hear from you by digging into past metrics – three different ways.
Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree.
Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid request.
To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes.
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the company.
Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating your own marketing data warehouse.
The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with greater accuracy.
Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell.
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights.
Marketers have to do a better job of training people rather than buying technology just for the sake of it.
By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads.
Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search, personalized recommendations and more.