More from MarTech: Page 3

Digital transformation

MarTech Today: IAB Europe to release updated consent framework, Watson for any cloud and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on Feb 12, 2019 by Robin Kurzer Google has been working with IAB Europe on the updates, […]

Digital transformation

MarTech Today: LiveRamp targets CTV, location vendor Teemo scores with consent and cybersecurity for marketers

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp gives advertisers a way to target users across all of their CTV interactions Feb 11, 2019 by Robin Kurzer The platform has extended its identity resolution capabilities to include OTT […]

Digital transformation

MarTech Today: Verizon Media survey on 5G, Ads.txt looks vulnerable and more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Verizon Media survey on 5G: Consumers expect better AR and video Feb 8, 2019 by Barry Levine Advertisers are anticipating new creative formats, better location-based targeting and better access to quality […]

Digital transformation

MarTech Today: New survey on texting for business, women love mobile games and how Facebook’s use of blockchain could affect marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New survey: Consumers are texting to businesses that aren’t set up to respond Feb 7, 2019 by Barry Levine The report, by texting solution provider Zipwhip, surveyed consumers and businesses about […]

Digital transformation

MarTech Today: 5G’s impact on marketing, Spotify solidifies foothold in podcasting and why marketers should care about Cortana

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What impact will 5G have on marketing and advertising? Feb 6, 2019 by Barry Levine Carriers and device makers are rolling out the super-fast wireless service this year, so we asked […]

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