Is SEO table stakes? (Hint: No!)
Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? Bueller?
More from MarTech: Page 4
The ultimate guide to using Bing Webmaster Tools – Part 6
Part 6 of our special series focuses on how to customize and configure reports within BWT so you can zero in on what you need quickly and efficiently.
MarTech Today: Branch buys TUNE’s attribution platform, Radius launches B2B CDP & iOS 12 gives marketers more options
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Branch buys TUNE’s attribution platform Sep 13, 2018 by Barry Levine The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data — […]
Radius launches customer data platform for B2B
The company is evolving beyond its origins in predictive lead scoring, as those data intelligence categories begin to merge.
Branch buys TUNE’s attribution platform
The acquisition boosts Branch’s nascent attribution solution, adds to its deep linking and complements its access to Facebook data -- which TUNE no longer had.
Marketing Day: iOS 12 release, Unacast unveils new industry pledge, MarTech Conference in Boston & more!
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Snapchat gives more than 20 Discover partners ability to crowdsource Our Stories content
The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels.
Exclusive: Survey shows social media poised to capture holiday ad spend
Wondering if you should advertise on Facebook and Instagram this holiday season? Survey says - yes! Here's a sneak peek at how 260 business owners plan to attract shoppers this holiday season.
How keyword match types work after the new close match variants change
Here's a free Google Ads script that delivers a detailed report on the impact of Google's inclusion of "same meaning" queries in exact match close variants.
To demystify location data, Unacast offers ‘Clear View Transparency Pledge’
Unacast hopes to unlock the 'black box' of location.
MarTech Today: iOS 12, third-party validation of brands & a post-GDPR spike in CPMs for non-targeted inventory
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: iOS 12 release gives users more power, marketers more options Sep 12, 2018 by Robin Kurzer Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options […]
4 lessons learned from 200,000 Amazon beauty, personal care product pages
What drives consumers to add personal care products to their Amazon carts? Here are four unique ways to motivate consumers to shop this burgeoning category on Amazon.
5 ways B2B marketing leaders can overcome the talent shortage
Building a competitive, top-notch marketing organization requires having a consistent and talented staff in place. Here's how and why you need to be continually scouting for the best and brightest marketing talent.
Gartner’s Andrew Frank: Third-party validation of brands, content is coming
Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads
Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.
iOS 12 release gives users more power, marketers more options
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more.
Marketing Day: Google location tracking under investigation, AppleEvent, federal data privacy laws & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: Arizona attorney general investigating Google location tracking
Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies.
Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option
Lara Krug, the brand's VP, says the spot was inspired by the conflicting need to acquire new technology while simultaneously wanting to do a digital detox.
Top tech firms call for pro-business updates to federal data privacy laws
The companies are hoping that a federal law will override state rules like California's recently-passed pro-consumer legislation.
Shared learning from the martech OASIS companies — Investment, innovation and integration
Here's a look at 'OASIS' vendors Oracle, Adobe, Salesforce, IBM and SAP and the trends they are setting in data quality and integration to deliver seamless customer experiences.
Why isn’t my fabulous content attracting quality links?
Not getting anyone to respond to your link outreach emails? Here's a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.
Despite buzz, only one-third of B2B businesses are committed to ABM, report says
A majority of B2B companies aren't confident in the quality of the data they need to drive an ABM program.
MarTech Today: The martech OASIS, personal data for personalized experiences & Oath combines its ad tech assets
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Shared learning from the martech OASIS companies — Investment, innovation and integration Sep 11, 2018 by Andy Betts Here’s a look at ‘OASIS’ vendors Oracle, Adobe, Salesforce, IBM and SAP and […]
Marketing Day: Facebook Stories ads debut, Nike’s sales jump, SMX East tickets & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
Dynamic ads are getting customizable overlays and Facebook's recently introduced video creation kit will include holiday specific templates.
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot
The enhancements are intended to improve sales flows and marketing insights.
HubSpot adds on-board video capability with Vidyard integration
Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard.
Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences
A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers torn between the allure of personalization and its risks.
Discover the ‘new’ new rules of marketing
The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing. Here’s one of the themes we’ll explore in detail… The ‘new’ new rules of marketing In a recent chiefmartec […]
Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign
Nike success may embolden other brands to take stronger social and political positions.
MarTech Today: AI insights at scale, LinkedIn Dynamic Ads, more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Adobe: 47% of smart speaker owners using device in shopping process
Another survey finds significant numbers of consumers using smart speakers for product research and purchases.
AR breaks out of the app and onto the mobile browser
8th Wall Web allows brands to offer interactive AR content without forcing their customers to download an app or scan an image marker such as a QR code.
Oath combines its ad tech assets under new Oath Ad Platforms brand
The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving.
Ready your budgets, advertisers, Facebook Stories ads are coming
Facebook Marketing Partners are currently being offered the opportunity to let clients beta test the new ad units.
Marketing Day: Facebook Instant Articles, Dynamic Ads in LinkedIn, Pinterest reaches milestone & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From artificial intelligence to tangible action: Executing on AI insights at scale
How customer data platforms let marketers take action on information gleaned through AI and machine learning.
Pinterest says it has 250 million active monthly users
The social media platform touts more than 175 billion pins, up 75 percent over last year.
LinkedIn brings Dynamic Ads into Campaign Manager platform
Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn's ad management tool.