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Pinterest opens API to give brands more insights on influencer campaigns
Pinterest adds eight influencer marketing platforms to its Marketing Partners program.
Enterprise AI with the CIO and CMO: Better together benefits
Here's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work together.
5 ways to leverage real third-party purchase intent
If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent resources available in your market.
Amazon now 3rd-biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing.
MarTech Today: Shopify’s AR experiences, working with an AI vendor & 118 billion reasons to control customer data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Shopify now lets stores create AR experiences for iOS 12 Sep 18, 2018 by Robin Kurzer The announcement comes on the heels of Apple’s release of iOS 12, which includes new […]
Survey surprise: 90% of consumers report being brand-loyal
Product quality was the leading factor, but great customer service barely registered as a loyalty driver.
Contextual ads are back (again)
A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting.
Sizmek re-enters TV ad space with an Advanced TV Initiative
The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app ads.
Marketing Day: Facebook slapped with EEOC complaint, Instagram launches shopping channel & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter finally brings back chronological timelines
Now that users can opt-out of the algorithm, the question for advertisers will be how it impacts their visibility on the platform.
Facebook rolls out new security features for US political candidate Pages
These latest security measures are launching as a pilot program for Facebook users connected to US political campaigns and party committees.
Google is right; click-through and conversion rates kinda don’t matter
Say what? Turns out you may be focusing on the wrong things if you're fixated on click-through and conversion rates. Here are a number of reasons why.
Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world.
Shopify now lets stores create AR experiences for iOS 12
The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a web browser.
Working with an AI vendor: How marketers can take the leap
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to make sure everyone's on the same page.
119 billion reasons why brands must control their customer data
With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage their customers' information.
Facebook job ads excluded women, ACLU complaint says
Federal complaint alleges that roughly 10 employers targeted job ads to male candidates across a range of openings, from construction labor to police work.
How to turn negative online reviews into marketing wins
It's tempting to fall into a funk when your business receives a negative review. Here's how to turn things around and benefit from critical customer feedback.
MarTech Today: iHeartMedia buys Stuff Media, Sizmek re-enters TV ads & CTV continues to grow
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: iHeartMedia to acquire Stuff Media as podcasting continues its rise Sep 17, 2018 by Robin Kurzer Publishers continue to invest in podcasts despite marketers’ concern about the lack of 3rd-party measurement standards. […]
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an option to run down a perfect tool for each part of your SEO routine, but […]
Quora introduces Broad Targeting, says audience hits 300 million monthly users
Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.
Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore
After testing Shopping in Stories with a select number of ecommerce brands in June, the app is expanding the ecommerce feature globally.
Marketing Day: Amazon Storefronts, two new ad formats for Google, addressable TV & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
iHeartMedia to acquire Stuff Media as podcasting continues its rise
Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement standards.
MarTech kicks off in 2 weeks… will we see you there?
Discover, learn and connect with 1,300 marketers like you at MarTech®, October 1-3 in Boston. Attend 60 strategic presentations and keynotes, see 70+ leading martech vendors and be part of exclusive networking events. All you need is your passion for delivering exceptional results through software-powered marketing. See the complete MarTech agenda. The Expo Hall & […]
How the hospitality industry should approach online reviews and citations
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector.
Report: Connected TV impressions have grown 106% since 2016
CTV may help realize brand marketers' long-held dream of 'addressable TV.'
Amazon’s new ‘Storefronts’ gives SMBs a dedicated channel to sell
More than 20,000 US small and medium-sized businesses make up Amazon's new section, offering over 1 million items across 25 product categories.
Google debuts Shoppable Image ads, video in Shopping Showcase ads
The new formats, introduced for the holiday season, are intended to help advertisers attract new customers.
MarTech Today: What Adobe/Marketo could mean, buying ecommerce à la carte & using Bing Webmaster Tools
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Adobe possibly eyeing Marketo, what would that mega-merger mean? Sep 14, 2018 by Amy Gesenhues According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. […]
Commercetools’ Kelly Goetsch: Think ‘spokes,’ not ‘hubs’
The chief product officer for this cloud commerce platform previews his MarTech Conference talk about buying commerce services à la carte.
How B2B ad campaigns can arm your sales team with more opportunities
Some B2B companies spend a lot of money on advertising that does not lead to a specific business outcome. Here are three ways to focus budgets where they can make the most impact and reach key buyers.
The MarTech Minute: Upgrades for Demandbase, Optimizely; TAG’s call for standards; new acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Twitter pushes video content, Facebook fixed a bug, ideal target markets & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter gives video ads a subtle lift, puts livestreams atop the timeline
Live broadcasts from followed accounts will now appear at the top of the timeline, giving in-stream video ads prominent placement on the app.
Report: Retailers should invest in better service, faster checkout for stores
Quick checkout and 'exceptional' in-store service represent a winning combination according to GroundTruth consumer survey.
With Adobe possibly eyeing Marketo, what would that mega-merger mean?
According to a Reuters report, unnamed sources say Adobe is in negotiations to buy Marketo Inc. to extend its marketing automation offerings.
Facebook bug allowed some advertisers to access other Facebook Analytics app data
The company says it fixed the issue that affected 21 apps and is notifying all businesses involved.
Target acquired: How to define and use your ideal target market
Don't assume you know who makes up your target audience because you could be wrong. Here's a look at how to identify a target market and create niched marketing campaigns that sell.