Conductor CEO Besmertnik discusses vision of ‘ethical marketing’
To win as a marketer in the long term, you have to 'remember the people on the other side of the screen,' he says.
To win as a marketer in the long term, you have to 'remember the people on the other side of the screen,' he says.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe’s new Virtual Analyst doesn’t need questions to provide answers Sep 24, 2018 by Barry Levine The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights […]
Via a new visual search feature, users can Snap a picture of a product or bar code and use the image to find the product on Amazon.
So you want to try influencer marketing, but you aren't ready to allocate a big budget. Nine suggestions for ways to make a mark without breaking the bank.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
“The City” series begins Monday, boosted by a multi-platform promotional effort that includes a 3D AR visualization with images, 3D animation and audio clips.
The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being asked.
Publishers and creators in Europe, Central and South America and Asia will now be able to monetize their video content with Facebook's expansion of Ad Breaks.
NetElixir expects Amazon to drive 40 percent of its customers' online sales this holiday season.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for B2B […]
Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing Land and MarTech Today.
The company says it fixed the bug two weeks ago, but it had persisted for more than a year.
Company is in a race with Google to control the smart home.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The martech week in review: News and announcements in marketing technology this week that you might have missed
The company would not comment on possible features being tested but did confirm it was not building a native sharing feature.
At least one analyst said the acquisition "fundamentally resets the competitive playing field” for B2B martech buyers and vendors."
Developers will be notified via an alert within the app dashboard when their app is queued for review.
Though true collaboration between teams requires a 'pardigm shift,' The New York Times' Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them.
Are skippable ads the inevitable future or the beginning of the end? Here's how advertisers fight to remain relevant in a world where audiences have all the control.
How is using artificial intelligence in marketing similar to baking a cake? Contributor Paris Loesch explains.
States can now pass legislation that requires online retailers to collect sales tax from buyers. What can you do to prepare?
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe to acquire Marketo for $4.75 billion Sep 20, 2018 by Amy Gesenhues After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on […]
In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel and which other people users interact with. Google says as long as apps clearly disclose this collection, they are free to request access to and […]
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
After Reuters reported last week a deal was in the works, the two companies confirmed the acquisition on Thursday.
The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.
Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found.
Search, social and video where the formats and channels that lead the way. Finance, Pharma and Technology were the big vertical spenders.
The company continues to develop new features for the reporting product.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
In May, Twitter began recruiting publishers for programmatic Timeline Ads. That test is reportedly underway.
Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business accounts.
Strategic management of the lead source field within Salesforce setup will unlock the magic of campaign tracking and measure the efforts of your paid media and content efforts. Here's how.
We all argue now and then, but how do you keep the parties in the conversation from doubling down? Use these strategies to avoid doubling down and have more meaningful interactions with clients.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Enterprise AI with the CIO and CMO: Better together benefits Sep 19, 2018 by Jim Yu Here’s a look at how AI is transforming entire enterprises, particularly through the lens of marketing […]
The preliminary investigation questions whether access to third-party seller data is potentially anticompetitive.
Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their effectiveness at attracting links.