CDP AgilOne partners with Criteo to prevent wasting ads on an already-sold customer
Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been made.
More from MarTech: Page 5
Facebook’s content review policy: How it works, the teams & tech behind the reviews & the results so far
Since the infiltration of bad actors plaguing the platform during the 2016 elections, Facebook has prioritized its content review process.
MarTech Today: A third of top US news sites block EU users, how to start a marketing operations function & AgilOne partners with Criteo
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Report: 1/3 of top US news sites block EU users rather than comply with GDPR Aug 8, 2018 by Robin Kurzer The list includes a third of the top US news […]
Report: 1/3 of top US news sites block EU users rather than comply with GDPR
The list includes a third of the top US news sites, including the Chicago Tribune, New York Daily News, Dallas Morning News, Newsday and The Virginian-Pilot.
How to maximize value from push notifications
Finding the right way to utilize mobile push notifications is both an art and a science. Contributor Sam Welch reveals what you need to consider.
Marketing Day: Pinterest Promoted Videos, Amazon voice-commerce & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Pinterest opens up wide-format Promoted Videos to all advertisers
Launched in May to a limited group of brands, the max-width video ad units are now available to all advertisers via Pinterest's Ads Manager.
Is your organization ready for a dedicated MO function?
Maybe you're eager to get a marketing operations function started at your company, but is it really ready? Contributor Debbie Qaqish explains how to figure that out.
Snapchat revenue reaches $262M in Q2, but daily active users drop to 188M
Compared to its first quarter reports, the company reported a 2 percent drop in the number of daily active users on the app.
How Bing is enhancing search and apparently growing as a result
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here's why the underdog search engine is worth another look.
Bridg announces ‘first CDP’ for brick-and-mortar retailers
Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.
Swrve’s new platform enables ‘payload’ targeting and triggering
The company says this is the first real-time use of granular data within an event for defining audiences and deciding when to send messaging.
Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent
Contradicting consumer surveys, article claims only 2% of device owners have made purchases through smart speakers this year.
MarTech Today: CaliberMind launches ABM Converter, ‘digital everything’ attribution & Bridg’s ‘first CDP’ for brick-and-mortar
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketing analytics platform CaliberMind launches ABM Converter Aug 7, 2018 by Barry Levine The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a […]
Our wake-up call to improve an industry
If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form of performance marketing. Soleo matches ready-to-buy consumers with businesses by way of local searches and calls […]
MarketingDay: Early bird rate for SMX East ends soon, TV Time launches analytics platform & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
5 key characteristics that enable companies to cultivate customer advocates
What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion.
The challenge and promise of ‘digital everything’ attribution
Contributor Brian Handly explains why attribution is still an unsolved problem despite the proliferation of available data.
Marketing analytics platform CaliberMind launches ABM Converter
The new offering lets marketers convert their current platforms to account-based marketing, at what CaliberMind says is a fraction of the time or cost.
TV-watching viewer app TV Time launches an analytics platform
The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and OTT TV.
MarTech Today: TV Time launches analytics platform, post-GDPR data breaches in Ireland & tools to test page speed
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TV-watching viewer app TV Time launches an analytics platform Aug 6, 2018 by Barry Levine The self-service platform offers sentiment analysis and user-generated content about specific programs, across broadcast, cable and […]
Tunity adds B2B focus with new white-label SDK of its audio streaming tech
The Tunity app enables users to hear live audio from muted OOH television on their own devices.
Marketing Day: Reddit gets a facelift, LiveRamp’s IdentityLink, GDPR & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook adds Stories, action buttons & more to redesigned mobile Pages
Businesses will now be able to add buttons for making reservations, scheduling appointments or writing a recommendation via their Pages.
Report: More than 1,000 personal data breaches reported in Ireland since GDPR deadline
The top GDPR-related complaints are: processing involving the disclosure of personal data without a legal basis; user requests for information on their data; and unfair processing.
LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
The integration allows Adobe customers to upload their customer lists and get the matching cable subscriber IDs, for ad targeting through a cable service.
3 attribution considerations for B2B lead generation
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns.
3 free tools to comprehensively test page speed
Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine.
The ultimate guide to using Bing Webmaster Tools — Part 1
Contributor and Bing Chief Evangelist Christi Olson kicks off a multipart series on Bing webmaster tools. If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing.
MarTech Today: LiveRamp’s IdentityLink for TV partners with Adobe, WhatsApp’s new Business API & a new report on smart speakers
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe Aug 3, 2018 by Barry Levine The integration allows Adobe customers to upload their customer lists […]
Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?
The company's VP of brand partnerships, Zubair Jandali, offers insight into Reddit's first redesign in more than a decade.
The MarTech Minute: Mavrck unveils fraud detection tools, 4c launches new marketplaces & lots of acquisitions
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: Twitter loses tweets, Apple HomePod gains ground, Gartner’s MQ report & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The business stats you must have on instant recall
Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs.
Does ad tech dream of electric sheep?
Contributor Duncan Arthur urges advertisers and agencies to cultivate empathy for our fellow human beings, rather than thinking of them as machine-like users with eyeballs.
Apple’s HomePod makes modest gains against Echo, Google Home [Report]
Amazon has 70 percent of the market, Google 24 percent and Apple 6 percent.
Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
Descendents from product recommendation engines, personalization platforms are growing into experience deciders and managers for all environments.
MarTech Today: Swrve’s new ‘payload’ platform, questions for your ABM tech vendor & Gartner’s first MQ report on Personalization Engines
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Swrve’s new platform enables ‘payload’ targeting and triggering Aug 2, 2018 by Barry Levine The company says this is the first real-time use of granular data within an event for […]
Twitter loses ability to let users auto-post tweets & retweets to Facebook
Facebook deprecated its Publish actions permission feature yesterday, ending the ability to automatically post content from one platform to the other.
How to structure your email program to retain customers
Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it.