MeetEdgar offers automated variations for social posts for SMBs
The social post scheduler says this is the first time the capability has been offered in a tool for small businesses.
More from MarTech: Page 3
MarTech Today: Adobe adds email enhancements, customer loyalty for transparent companies & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe adds enhancements to boost the venerable channel of email Aug 21, 2018 by Barry Levine With its new features, data from its latest consumer survey and previewed research, Adobe shows […]
Report: Customers are more loyal to companies that are transparent on social media
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.
Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups
Along with fewer ad filters, Facebook is trying to fight discrimination with a new certification tool that is now part of its Ads Manager platform.
Marketing Day: Facebook’s ad spend at a standstill, Google class action, new Instagram feature & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitch to monetize its Twitch Prime user base
Twitch Prime users wanting an ad-free experience will have to upgrade to the $8.99 a month Twitch Turbo account.
As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming
Facebook's ad spend is at a standstill, but Instagram's is on the move. Here's a look at just how much it's up and what's driving the growth.
Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking
A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking.
Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts
The new feature being tested conflicts with the digital well-being initiative behind Instagram's "You're All Caught Up" feature launched last month.
Why more automation from Google Ads is good for tool makers and PPC careers
Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man and his company said "bring it on" and thrived.
Understanding the convergence of industry 4.0 and the rise of autonomous vehicles
Contributor Joe Veverka looks at search as an indicator of attitudinal behavior shifts to better understand the rise of the autonomous vehicle (AV) and the mega-disruption of our time: convergence.
MarTech Today: MeetEdgar’s automated social posts for SMBs, Enterprise Customer Data Platforms & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MeetEdgar offers automated variations for social posts for SMBs Aug 20, 2018 by Barry Levine The social post scheduler says this is the first time the capability has been offered in […]
Marketing Day: Europe punishing sites with illegal content, digital ad spend on the rise & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Europe to punish sites for not removing ‘illegal content’ within one hour
Regulations set to be published must be approved by the European Parliament and then EU member states.
Nielsen links up with J.D. Power to create a new Auto Cloud
The exclusive arrangement makes Power’s auto sales data available for the first time for advertising and attribution.
MarTech Today: Nielsen’s new Auto Cloud, the convergence of industry 4.0 with autonomous vehicles & more
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen links up with J.D. Power to create a new Auto Cloud Aug 17, 2018 by Barry Levine The exclusive arrangement makes Power’s auto sales data available for the first time for […]
The MarTech Minute: AdSwerve buys Analytics Pros, Shipworks integrates with Overstock.com & more
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: LinkedIn redesigns Groups, Google Location History, sales funnels & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Expanded phrase match negatives: A script for misspellings
Can't spell? No problem, says contributor Daniel Gilbert. Here is a script that will boost your phrase negative keyword matching by finding the ones you're failing to catch due to misspellings.
The Google expanded text ad CTR lift that never was
Contributor Andy Taylor shares his take on Google's expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.
The ultimate guide to using Bing Webmaster Tools – Part 3
Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster Tools.
Are you holding your funnel accountable?
Contributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be measured.
LinkedIn set to launch redesigned Groups platform by end of August [Updated]
Initially announced in August, LinkedIn's new Groups platform began rolling out on September 10.
Tweetbot & Twitterrific remove features no longer available as Twitter rolls out API updates
As announced in December 2017, Twitter is ending API access to site streams, users streams and direct messaging features this week.
Report says Google to launch own smart display in time for holidays
Google has the chance to get it right where Amazon and others have so far failed.
T-Mobile whips out a new secret weapon for customer service: Humans
The “Un-carrier” is now promising that human agents, trained in a variety of specialties, will replace phone menus and bots.
Report: Marketers are missing mobile opportunities to reach customers in store
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience.
Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
The platform gives advertisers access to its AI-powered DSP, along with the company's DMP and dedicated ad server.
MarTech Today: Sizmek’s unified ad serving platform, T-Mobile’s secret weapon for customer service & Tweetbot/Twitterrific remove features
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why more automation from Google Ads is good for tool makers and PPC careers Aug 16, 2018 by Frederick Vallaeys Marketers who question their future in an industry dominated by automation […]
Google clarifies it does capture location data after Location History is turned off
The company issued a correction on a help page following a story by the AP.
Who’s really winning the smart speaker market, Amazon or Google?
Estimates released today by Canalys are very different from figures that Strategy Analytics also published this week.
Marketing Day: Microsoft and Amazon assistants, Quora advertising updates, fake social accounts & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take your […]
Fake social accounts: Another problem for marketers to monitor
For New York City-based threat intelligence firm IntSights, it’s a never-ending battle against posts from imitation brands and CEOs.
Quora advertisers can now optimize campaigns for conversions
Bidding is based on the advertiser's designated cost per action as the system aims to deliver ads to users most likely to convert.
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.
MarTech Today: Fear of personal data loss, fake social accounts & increasing PageSpeed in WordPress
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Survey: People fear loss of personal data more than having their cars stolen Aug 15, 2018 by Ginny Marvin In an earlier survey, people valued their data at only $250. Modern […]
Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?
Awkward at launch, let's hope they can make assistant "interoperability" better.
Marketing Day: Google gains smart speaker share, Pinterest attracts 50M shoppers & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Modern tools & techniques to bolster top-funnel, 3rd-party demand gen
Inbound marketing has dominated many brands' strategies recently, but contributor Scott Vaughan explains how technological advances are enabling better outbound efforts.