Podcasting continues its meteoric rise, creating more opportunities for marketers
Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated audiences.
More from MarTech: Page 2
MarTech Today: Brand authenticity, Jumpshot makes some data public & podcasting’s continued meteoric rise
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Are brands approaching a crisis in authenticity? Aug 27, 2018 by Barry Levine MarTech Conference Chair Scott Brinker: It’s a ‘non-zero’ possibility. Tobii adds eye-tracking for 360-degree videos Aug 27, […]
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
Guide Google to pages you want to rank, index them faster and keep them updated. Bring seasonal pages into focus to increase impressions.
YouTube gives users more ways to track the amount of time they spend on the app
YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week.
Marketing Day: Forrester report, happy birthday email marketing, best MarTech rates & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Jumpshot makes public some Amazon purchasing data, other digital consumer insights
The digital intelligence firm is revealing selected insights it gets from a panel of more than 100 million devices worldwide.
Secure your seat at MarTech! Best rates expire Saturday
Marketing technologies and operations are maturing at lightspeed. It’s no surprise that organizations are struggling to keep up. For senior marketing leaders like you, connecting strategy, technology, and talent that drives results is expected on demand, not in some far off, hypothetical and mythical future. Attending MarTech® will inspire you with fresh approaches and equip you with the […]
Email marketing turned 40 this year. Now what?
Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we've come since then and where we're headed.
3 reasons why your leads are bad & how to evolve the way you deliver for sales
Contributor John Steinert argues that B2B marketers now have both the learning and the tools to move beyond leads to a more effective approach.
Forrester report: Video ad spending expected to hit $103B in 2023
Marketers shouldn't abandon TV, but they should add other distribution channels to the mix.
MarTech Today: Dstillery’s new Dscover Maps, a blended ABM approach & Enterprise Customer Data Platforms
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Dstillery’s new Dscover Maps bring data visualization and location insights to brands Aug 24, 2018 by Greg Sterling Not the first such product to market, Dstillery argues it has more and cleaner […]
12 pieces of conversion optimization advice you should ignore
Whenever you hear a marketing practice referred to as "easy," it's usually not. Contributor Ayat Shukairy looks at some common CRO misconceptions and their uncommon realities.
The MarTech Minute: Dstillery names new CEO, Drawbridge & LiveRamp team up & more
The martech week in review: News and announcements in marketing technology this week that you might have missed
Dstillery’s new Dscover Maps bring data visualization and location insights to brands
Not the first such product to market, Dstillery argues it has more and cleaner data than rivals.
Marketing Day: Facebook gets new CMO, new report from MarTech Today & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
A blended ABM approach: Designing programs
Contributor Jessica Fewless reviews how a blended ABM approach using personalization, events and direct mail can benefit B2B marketers.
The ultimate guide to using Bing Webmaster Tools – Part 4
In Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson reviews widgets, copyright removal notices, webmaster tools API, specialty sections and how to contact support if you need assistance.
A checklist: Important SEO points to cover in a content campaign
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.
Facebook recruits former HP marketing lead as its new CMO
Antonio Lucio will assume his new role at Facebook September 4. Meanwhile, VP of Partnerships Dan Rose plans to depart in February.
AdTheorent launches Relationship Targeting
The New York City ad tech firm looks to influence in-market buyers by also directing ads at friends and family.
MarTech Today: AdTheorent’s Relationship Targeting, leveraging GDPR & Facebook’s mobile-first video ad tools
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AdTheorent launches Relationship Targeting Aug 23, 2018 by Barry Levine The New York City ad tech firm looks to influence in-market buyers by also directing ads at friends and family. 8 […]
Facebook, Twitter & Google take down malicious content originating from Iran
Facebook took down 652 Pages, groups and accounts, Twitter removed 284 accounts and Google disabled 42 YouTube channels.
Marketing Day: Facebook bans app, rolls out new tool, teen survey & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why the worlds of brand and trade marketing must unite
Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here's how to make this tactical and strategic alignment a reality.
Flying close to the sun: SEO tactics that may get you burned
The temptation to take the "quick and easy" route is everywhere, and SEO is no different. Contributor Stephan Spencer shows how going black- or gray-hat might sound good initially, but in the end, like Icarus, you may get burned.
Ask An SMXpert – Significant changes to local search
Looking for a way to maximize local ads or geotargeting? SMXperts Dana DiTomaso, David Mihm and Andy Taylor share valuable tips and tactics to help you succeed in local search.
Facebook bans an app once used by 4M people, suspends 200 more
Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before 2012.
[24]7 launches ‘emotional intelligence’ for its virtual agent
In text-based conversations, its AIVA agent can now tell when a customer is unhappy, so it can offer some consolation and toss to a human agent.
Viant adds purchase-based targeting for CPG ads
The ad tech firm now lets advertisers direct ads based on weekly household-level CPG purchases, and on repurchase cycles.
Survey: Teens cutting back on mobile screen, social media time
A majority of teens said they're consciously reducing social media, video games and mobile phone time.
Facebook launches Ad Archive API for political ads with limited release
Facebook says it is offering the API to a select group before making it available more broadly.
Facebook rolls out mobile-first video creation tools for advertisers
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.
MarTech Today: Viant’s purchase-based targeting for CPG ads, ’emotional intelligence’ for [24]7’s virtual agent & Chrome browser update
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Viant adds purchase-based targeting for CPG ads Aug 22, 2018 by Barry Levine The ad tech firm now lets advertisers direct ads based on weekly updates to household-level CPG purchases, and […]
Facebook clarifies Custom Audience list management terms for agency-advertiser relationships
After receiving questions from advertisers about recent updates to Custom Audience terms, Facebook has updated its policies to be more clear.
Facebook rolls out mobile-first video creation tools for advertisers
Marketers can use the tools to add motion to existing images and videos or to create video ads from company assets like logos or photographs.
Marketing Day: Facebook removes 5K filters, MarTech conference, chrome browser update & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Chrome browser to update to material design ‘across all operating systems’
Reportedly, the changes will be most pronounced on iOS.
The next level of marketing maturity on stage at MarTech this October
I’m going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence. Sure, the marketing […]
Facebook to WaPo: No, we are not rating the trustworthiness of users
Facebook says it does have a process to protect against people indiscriminately flagging news as false, but it contends The Washington Post got the details wrong.
Adobe adds enhancements to boost the venerable channel of email
With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking.