More from MarTech: Page 5

Digital transformation

MarTech Today: Marketers move from third-party data as GDPR approaches, Fuel Cycle launches an Exchange & more

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: As GDPR approaches, marketers are moving away from their reliance on third-party data May 9, 2018 by Robin Kurzer Upcoming European data privacy rules restricting the use of cookies means that […]

Digital transformation

MarTech Today: Nanigans’ survey finds ‘broken’ retargeting, the story of data & breaking through interruptive marketing

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution May 8, 2018 by Barry Levine Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm […]

Digital transformation

MarTech Today: IAB Newfronts, marketing fundamentals & Google’s new ID requirements for political ads

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV May 7, 2018 by Barry Levine YouTube is settling into its role as a star-maker, […]

Digital transformation

MarTech Today: AI trends for brick-and-mortar, Facebook’s new analytics features & everything announced at F8

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Three AI marketing trends for brick-and-mortar retailers May 3, 2018 by Daniel Faggella It won’t be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the […]

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