Urban Airship adds first marketing platform support for the new Google Pay tickets and passes
The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by Google.
The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by Google.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: As GDPR approaches, marketers are moving away from their reliance on third-party data May 9, 2018 by Robin Kurzer Upcoming European data privacy rules restricting the use of cookies means that […]
Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web.
The "P" also stands for paternalism, as Google tries to help users break their phone addictions.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
CEO Mark Zuckerberg has split Facebook's product and engineering teams into three divisions.
Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm contends that better measurement and prediction are the answers.
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.
YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social energy.
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines.
Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution May 8, 2018 by Barry Levine Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm […]
Cutting-edge marketing technology has its place, but contributor Evan Magliocca says retailers mustn't misalign their priorities.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google says 94 billion apps were downloaded from Google Play last year.
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.
Despite widespread agreement about the benefits of dynamic creative, it's never really taken off in display. Contributor Joe Sabol explains why and how that's about to change.
Instagram has expanded its booking and payments feature so that users can make dinner reservations, buy tickets or book a service without leaving the app.
Consumer data has been collected since the beginning of commerce. What happened to make it so valuable?
Facebook is also making it easier for teams to collaborate when shooting Live video by giving publishers a single, permanent stream key for live broadcasts.
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser's headlines and descriptions.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV May 7, 2018 by Barry Levine YouTube is settling into its role as a star-maker, […]
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Roughly 50 percent believe they have "some control" over who gets to see their data on Facebook.
Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: This week in GDPR May 4, 2018 by Robin Kurzer A weekly wrap-up of how companies are preparing for the General Data Protection Regulation. The MarTech Minute: Barometric rolls out new measurement […]
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Contributor Laura Collins explains how to securely get the most out of Facebook's trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance.
For now, the feature is available to a limited set of partners and businesses on Instagram.
Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games.
New Assistant capabilities announced for Wear OS ahead of Google's developer conference next week
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Three AI marketing trends for brick-and-mortar retailers May 3, 2018 by Daniel Faggella It won’t be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the […]
Don’t be afraid to break the “rules” to drive the results you need, argues contributor John Steinert.
It won't be easy, but contributor Daniel Faggella explains how real-world retailers will employ artificial intelligence in the coming years.
Facebook says it also fixed a bug that resulted in inaccurate retention graph data for videos running longer than two minutes.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is using AI.
While several companies tout their success using the platform, Kia and Octane AI announce new Messenger integrations.