Influ2 launches what it calls the first person-based marketing B2B ad platform
The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B influencers.
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Unlocking higher marketing ROI with unified measurement: A step-by-step approach
Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement.
MarTech Today: Quantcast, Smaato release tools for IAB Framework, the Story of Data continues & Influ2’s person-based B2B ad platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Quantcast, Smaato release tools in support of the IAB Framework for GDPR May 15, 2018 by Barry Levine Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato […]
Australian privacy regulators examining Google’s Android location-data collection
An Oracle report accuses the company of improperly tracking user location without consent.
Marketing Day: Facebook’s new marketing partners, Forrester’s marketing automation report & Amazon news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Outbrain adds IAS integration to contextually shield for brand safety
The new partnership allows Outbrain to go beyond its previous keyword-only blocking of objectionable pages, with a contextual blocking that recognizes story content.
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting impressions.
First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
The annual marketing spend for these platforms will more than double by 2023, the report predicts.
The story of data, Part 2: Where are we now?
Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization.
MarTech Today: Thinfilm uses blockchain, Forrester forecasts marketing automation & mastering the martech landscape
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Thinfilm uses blockchain to extend the capablities of NFC-enabled ads, creating what it calls a new data point May 14, 2018 by Robin Kurzer Marketers can drive additional engagement by encouraging […]
Amazon poised to launch new retargeting ad product — [report]
Amazon’s advertising business grew 60 percent in 2017 to $1.7 billion
CBS to offer live dynamic ad insertion through Nielsen partnership
The two companies are collaborating to bring addressable targeting to national broadcasts.
Marketing Day: Ecommerce text ads, Lithium ends Klout service & Facebook suspends 200 more apps
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Thinfilm uses blockchain to extend the capabilities of NFC-enabled ads, creating what it calls a new data point
Marketers can drive additional engagement by encouraging 'tap events,' where end users get details on a product's history or provenance.
Improving ecommerce text ads with ad customizer data feeds
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.
Improve paid search lead-gen with cohort analysis
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.
5 steps to mastering the modern martech landscape
Contributor Ryan Phelan shares a step-by-step process to identify the technology vendors that best fit your company's needs.
Shoppables are just getting started
All-in-one-screen shoppable content could evolve in ways that dramatically change ecommerce and marketing.
Lithium will ‘sunset’ its Klout service on the day GDPR launches
Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be employed.
IAB Tech Lab launches aggregation service for ads.txt
The new service crawls sites and assembles a frequently updated spreadsheet of authorized sellers for specific domains.
Facebook says it has suspended 200 apps for possible misuse of data
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps.
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution metrics.
MarTech Today: Lithium ends Klout, Google limits use of DoubleClick IDs & issues GDPR guidance
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lithium will ‘sunset’ its Klout service on the day GDPR launches May 11, 2018 by Barry Levine Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will […]
Driving calls with PPC: 5 mistakes most search marketers make
Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any considered purchase category where […]
Snapchat begins rolling out redesign on iOS that reverses changes launched last year
iOS users' Snaps and Chats will be in chronological order again, and Stories from friends are going back to the right side of the app.
The MarTech Minute: Moat chosen as LinkedIn video viewability partner, Oracle adds new integrations & a slew of executive moves
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Technical SEO, media strategies & Facebook ad spend since Cambridge Analytica
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Stay sharp and relevant with ongoing PPC training
Contributor Jeff Baum recommends ongoing technical and soft skills training for your PPC team.
Common mistakes and quick fixes to improve poky page speed
Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.
Ask the SMXperts: The latest in advanced technical SEO
SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.
Attention + intensity: Tips for navigating the new age of media strategy
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.
Billboard-measuring Geopath enters the 21st century with new geolocation platform
Called Insights Suite, it updates the 75-year-old nonprofit organization’s previous methods that employed federal traffic data and surveys.
Urban Airship adds first marketing platform support for the new Android Pay tickets and passes
The digital wallet-based items, now used in the millions on the iPhone, were just announced this week by Google.
Google issues updated GDPR guidance to publishers on how to gain consent from users
Despite publishers' claims that some of Google's policies are self-serving, the company asserts it is in line with GDPR.
It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands
What agencies and consultants have seen since Facebook's latest user-data scandal.
MarTech Today: Geopath’s new geolocation for OOH, the importance of AI in loyalty programs & Urban Airship supports Google Pay tickets
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Billboard-measuring Geopath enters the 21st century with new geolocation platform May 10, 2018 by Barry Levine Called Insights Suite, it updates the 75-year-old nonprofit organization’s previous methods that employed federal traffic […]
Marketing Day: Digital ad revenues, Fuel Cycle’s exchange for third-party tools & GDPR
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth
Mobile grew 36 percent year over year to $49.9 billion, accounting for 57 percent of overall digital ad revenues in the US.
Fuel Cycle expands its audience research platform with launch of exchange for third-party tools
Described as the first of its kind, the Exchange integrates analytical and other third-party tools within the platform.
Prediction, anticipation and influence: The importance of AI and machine learning in loyalty programs
Contributor Jose Cebrian explains how artificial intelligence and machine learning have great potential to transform loyalty programs.