Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’ May 21, 2018 by Robin Kurzer Microsoft says that the Berkeley-based technology company has created a ‘revolutionary’ new approach to […]
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]
Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.
Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
YouTube Music will include skippable and non-skippable in-stream ads.
The segment promotes an image of the company as thuggish and market-manipulating.
The question of whether to buy a performance marketing platform or develop core capabilities in-house is central to every ad network. For network owners and CTOs, who are under constant pressure to deliver innovation and revenue, it’s a decision with direct impact on short- and long-term business growth. Download this e-book from Tune to discover: […]
Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets.
The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular access.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Lightstreams seeks to solve a blockchain vulnerability: It’s too public May 18, 2018 by Barry Levine The startup is out with a network that offers decentralized storage controlled by blockchain-based smart contracts […]
It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West.
Contributor Joy Hawkins hires a pool company and finds that the BBB's site isn't as simple as she previously believed.
Is your PPC program behaving badly and blocking out perfectly acceptable traffic? Contributor Andrew Goodman looks at five ways to relax an over-tightened account.
With the industry still reeling from brand safety concerns last year, WFA's Global Media Charter spells out eight principles it wants advertisers to follow.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why Nike’s AR experiment for Facebook Messenger was a hit with its customers May 17, 2018 by Barry Levine As augmented reality goes from ‘wow’ to ROI, this sneaker event represents […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home runs.
The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.
What do you do when your brand's ad shows up next to questionable content? Contributor Justin Freid suggests a method for making things right.
Creative reporting lets advertisers compare which ad creative elements deliver the best results across campaigns.
All this data we've got at our fingertips isn't useful unless we apply it practically. Contributor Peter Isaacson offers specific steps to help you uncover actionable insights.
Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.
How much should you spend testing LinkedIn ads? Does search intent trump social engagement? Ask the SMXpert and contributor AJ Wilcox gives insightful answers to these questions and more.
Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems.
The new features include Smart Notes, which immediately summarize a call and generate a list of action items.
The ad exchange says this is the first of its kind and that it answers “the call for unification of data for marketers.”
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Dialpad buys TalkIQ and adds AI to UberConference and other services May 16, 2018 by Barry Levine The new features include Smart Notes, which immediately summarizes a call and generates a […]
The House is unlikely to take up the legislation and so it becomes a campaign issue for the midterm elections.
The European law provides for regulatory oversight for its member states, but it's unclear about who will enforce it outside the EU.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The leads generated from a dynamic ad campaign now can be fed directly into the dealership's CRM system.
It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It’s time to get pumped for our next MarTech show! We’re returning to Boston October 1-3. Registration is open, and […]
Facebook shares information about content that didn't pass its Community Standards rules and how many times it took action.
We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy.
Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps.
Publishers keep 100 percent of ads they sell directly in their Apple News content.