Introducing Search Engine Land’s ‘Guide to PPC’
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More from MarTech: Page 2
Samsung stung by $539 million jury verdict in Apple patent defeat
The company argued it should only be on the hook for $28 million; expect another appeal.
MarTech Today: GDPR’s Unintended Consequences, NinthDecimal’s new Visit Metrics & Google Home beats Amazon Alexa
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: After GDPR, here come the Unintended Consequences May 24, 2018 by Barry Levine There are the Obvious Results of the landmark legislation — and then there are the hidden waves that […]
Unauthorized Alexa conversation recording unnerved owner, called a mistake by Amazon
Will next-generation tech bring about a China-style 'surveillance state?'
After GDPR, here come the Unintended Consequences
There are the Obvious Results of the landmark legislation -- and then there are the hidden waves that ripple out later.
It’s GDPR Day! Now what?
It may seem like we've reached the finish line, but this is just the beginning of an age of enhanced data privacy laws and protections.
Marketing Day: Facebook’s latest on fake news, Twitter’s Timeline Ads & new Facebook Group admin features
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook’s latest on fake news, misinformation campaigns & user privacy
Shortly after CEO Mark Zuckerberg's appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts.
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program.
Answers to email marketers’ niggling questions about GDPR
Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation.
Email: The oft-overlooked backbone of successful content marketing & SEO
Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts.
Facebook rolls out new Group features & launches pilot support program for admins
Group administrators now have a process to let members know why their content was removed, and can collaborate with moderators via the admin activity log.
Telaria launches ‘first complete video ad platform’ for OTT
Formerly known as Tremor Video, the video SSP is now adding ad serving and analytics to its repertoire.
IAB Tech Lab releases a Data Transparency Framework
The proposed standards would establish a kind of ‘ingredients label’ for data segments.
How much is too much? Faceted navigation and SEO
Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing 'too many' faceted navigation pages.
The importance of transparency and understanding risk in link building
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.
Google to join IAB Europe’s Transparency and Consent Framework
But questions and concerns about Google's GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with publishers on Thursday.
MarTech Today: Google joins IAB Framework, IAB releases Data Transparency Framework & Apple launches a privacy portal
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google to join IAB Europe’s Transparency and Consent Framework May 23, 2018 by Robin Kurzer But questions and concerns about Google’s GDPR-compliance plans and guidance to publishers remain as the company […]
How to get the most out of your purchase of ads on Amazon
With Amazon's site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS.
Report: Google Home beats Amazon Alexa in Q1 global device shipments
In the US, Amazon still has a significant lead over Google -- but it's shrinking.
Marketing Day: EU Parliament questions Facebook, Adobe buys Magento & Spredfast launches Vault
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.
Ahead of GDPR, Apple gives EU users a way to download their data histories
The privacy portal launches just days before EU's GDPR goes into full effect on May 25.
Facebook Marketplace gets home service professional listings from Handy, HomeAdvisor & Porch
Facebook enters the local services sector, says it wants to give users an all-in-one place to help them complete home projects.
Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month
Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members.
Adobe suits up for ecommerce competition with its purchase of Magento
The $1.68 billion acquisition of the popular open source platform prepares Adobe for ecommerce battle with Salesforce, SAP, Oracle and others.
Spredfast launches Vault to better control access to brands’ social accounts
A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and audits.
Oracle-owned Grapeshot launches a contextual targeting solution for video ads
Called Video Context, it employs automated transcriptions from video content’s audio tracks to categorize the video for instream ad placement.
The story of data, Part 3: Who owns it?
Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it's shared.
Data controllers and data processors: The difference and why it matters in GDPR
As the May 25 deadline for compliance with the European legislation looms, it's increasingly important to understand the difference between the two key roles.
MarTech Today: Adobe buys Magento, Spredfast launches Vault & the difference between data controllers and processors
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe suits up for ecommerce competition with its purchase of Magento May 22, 2018 by Barry Levine The $1.68 billion acquisition of the popular open source platform prepares Adobe for ecommerce […]
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […]
Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Quora launches native image ads globally
The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers.
Digital Advertising Alliance’s new ‘PoliticalAd’ icon will identify online political ads that meet new guidelines
The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply.
Tips on leveraging personal name collisions in online reputation management
Each person may be as unique as a snowflake, but there's a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.
3 management models that help streamline today’s martech operations
Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation.
What negative SEO is and is not
In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.
Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’
Microsoft says that the Berkeley-based technology company has created a 'revolutionary' new approach to building AI.