How you’re missing most of the business you deserve
Contributor John Steinert explores funnel leaks and other blind spots that kill your ability to compete.
Have we reached peak smartphone, and what does that mean for marketers?
There's no reason to change course; everyone must still optimize for mobile.
ANA swells its ranks with its acquisition of DMA, making it the largest marketing trade group in the US
The combined organization reaches 150,000 industry professionals.
Report: Google and Facebook seen as early GDPR winners
The companies are having an easier time obtaining user consent to more targeted advertising than rivals.
Marketing Day: Pinterest tests wide-format Promoted Videos, Google My Business Q&A & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to forecast the revenue opportunity for the coveted ‘position 0’
Everyone wants to command that coveted 'position 0' for regular and voice-based search, but that doesn't mean you can, says contributor Karen Bone. Here's how to figure out if it's worth trying.
Pinterest tests wide-format Promoted Videos; steps up efforts to court entertainment brands
The company has hired an entertainment strategist and sales lead to help grow business within its entertainment vertical.
How to create catchy, effective subject lines for link outreach
Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.
Ask an #SMXpert — JavaScript & PWAs
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.
Google My Business Q&A: What you may be missing
Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition.
Amazon owns more than 90% market share across 5 different product categories [Report]
Reports from Kleiner Perkins' Mary Meeker and ecommerce data firm Jumpshot underscore Amazon's growing ecommerce power.
The story of data, Part 4: Will it ever be truly secure?
Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration.
Ecommerce highlights from Mary Meeker’s Internet Trends report
With online sales crossing the $4 billion mark, ecommerce saw 16% year-over-year growth.
Bing Ads rolls out In-Market Audiences to all US advertisers
Now out of pilot with over 170 audiences determined to be in buy mode.
MarTech Today: LiveRamp adds data quality scoring, geotargeting bottom feeders & GDPR complaints filed against Facebook, others
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp adds outside quality scoring to its third-party data marketplace May 30, 2018 by Barry Levine The first outside provider, Lucid, tests the third-party data segments against panel-based surveys that are […]
Geotargeting bottom feeders threaten entire data ecosystem
NPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys.
Marketing Day: Influencer marketing, hiring the right team & DoubleClick’s digital audio ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
California ballot measure could become ‘America’s GDPR’
The measure has more than twice the number of signatures required to make it onto the state ballot in November.
How to use influencer marketing to meet your company’s goals
Think influencer marketing is too pricey for your brand? Think again. Contributor Megan Krause explains how to go about finding partners that fit well with your business.
French group files GDPR complaints against Facebook, Google, Apple, Amazon, LinkedIn
The issue of 'forced consent' is at the center of the seven complaints.
How brands can find and keep customers without third-party data
With third-party data diminished by GDPR, Apple, Google and issues of quality, some marketers want to live primarily on first-party data.
MarTech Today: Magnetic unveils Live Audiences, the story of data continues & taking voice search seriously
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Magnetic unveils Live Audiences, calling it the industry’s ‘first AI-optimized audience segmentation product’ May 29, 2018 by Robin Kurzer The technology offers advertisers customized audience segments that can be used in […]
DoubleClick Bid Manager opens up digital audio ad buying globally
Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.
Marketing Day: Going all-in on AMP, voice search & Google’s meeting with publishers on GDPR
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Magnetic unveils Live Audiences, calling it the industry’s ‘first AI-optimized audience segmentation product’
The technology offers advertisers customized audience segments that can be used in any DSP.
MarTech Today: Google meets with publishers about GDPR, martech optimization & that unauthorized Alexa recording
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google holds an AMA-style meeting with dozens of publishers on GDPR May 25, 2018 by Ginny Marvin We have obtained the follow up letter Google sent to publishers who attended. 5 PPC […]
Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.
It’s time for local business to take voice search seriously
Pokémon Go and fidget spinners are fads, but voice search for a local business is not, says contributor Jamie Pitman. With new technologies like Google Duplex coming on, local business owners should optimize for voice search.
The status of Google’s presence in Google Shopping Auctions
Google has long been visible in these auctions, not only through Express but also Play and Store. Contributor Andy Taylor evaluates its presence and assesses how it's changed over time.
Search is more than Google: Mastering vertical search optimization
Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions. […]
Despite recent events, people still positive about internet’s impact on society
But survey shows education, geography, income and age impact sentiment.
Google is testing ads in its app Feed
The Google Feed offers up an un-tapped source of mobile ad inventory.
Marketing Day: New political ad rules from Facebook & Twitter, a ‘Guide to PPC’ & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Sprint launches innovation center, Accenture rolls out new features & a slew of executive hires
The martech week in review: News and announcements in marketing technology this week that you might have missed
Twitter introduces new US election candidate labels & launches its Political Campaigning Policy
Starting May 30, qualifying candidates will have access to labels confirming their candidacy and campaign details.
Google holds an AMA-style meeting with dozens of publishers on GDPR
We have obtained the follow up letter Google sent to publishers who attended.
Facebook’s new rules for political & issue ads start today
Any advertiser wanting to run political or issue ads must be verified on the platform and include 'Paid for' information with the ad.
Marketing technology optimization is an evolution, not a revolution
It can be tempting to jump in with both feet when you're adopting new marketing technologies. But contributor Mary Wallace advises a gradual approach.
GDPR day 1: Google and Facebook sued for ‘forced consent’
In addition, some US publishers are blocking EU access to their sites to avoid GDPR liability exposure.