What’s the future of consumer data now that Facebook is pulling back?
With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in.
More from MarTech: Page 5
Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016
Today marks two years since Facebook Live's launch.
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
The company is out with a SSP offering inventory for 2D AR/VR ads mapped inside a 3D environment.
Survey: Chasm exists between brands and consumers on data privacy
Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands surveyed.
MarTech Today: AppNexus gives up MRC accreditations, Adverty’s platform for AR/VR ads & Zuck will testify
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AppNexus gives up MRC accreditations Apr 5, 2018 by Ginny Marvin The ad tech firm has lost accreditation for all metrics and has withdrawn from the process. Adverty launches ‘first programmatic […]
Facebook & Instagram ads granted accreditation by the Media Rating Council
Facebook first opened itself up to audits by the Media Ratings Council in February 2017 after admitting to a series of ad measurement errors.
AppNexus gives up MRC accreditations
Deciding instead to piggyback on their partners' accreditation, the ad tech firm has lost accreditation for all metrics and has withdrawn from the process.
9 steps you can take now to get prepared for GDPR
There are still things you can do before the May 25 deadline to be more prepared for the European legislation.
Marketing Day: Pinterest advertisers, Bing Ads price extensions & Facebook’s policy changes
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Pinterest reports 50% gain YoY in SMB advertisers
On the one-year anniversary of its Pinterest Propel ad program, the site shared ad stats and announced a new head of SMB.
Bing Ads launches price extensions
Price extensions are available in the US and rolling out to international markets this month.
How data-driven display can now supercharge laser-focused demand gen
Contributor John Steinert explains how high-quality purchase intent data is making real integration effective and affordable.
Gartner offers first Magic Quadrant for Content Marketing tools
The category’s vendors report brisk growth rates, but the research firm warns that the category term is destined for oblivion.
Taboola launches Apple News-like service for Android
The new service is initially offered at an OS level for ZTE devices in four countries.
How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.
MarTech Today: The ‘GDPR horror show,’ Facebook’s global GDPR implementation & Taboola’s Apple News-like service for Android
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: President Trump: Save us from the GDPR horror show Apr 4, 2018 by Chris Elwell Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy […]
President Trump: Save us from the GDPR horror show
Third Door Media CEO Chris Elwell explains the onerous costs of complying with the European privacy regulation and calls upon the President to protect American businesses from its effects.
Kahuna unveils the first-ever Cloud for Marketplaces platform
The announcement marks a shift for the company, which used to focus solely on delivering mobile insights.
Facebook updates terms and data collection policy to be more ‘clear’
While intended to make data collection policies easier to understand, it's not clear how many users will take time to read and understand them.
Facebook is now giving users the option to remove apps in bulk
The new feature is another action Facebook is taking to safeguard user privacy.
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
The company is turning off 'Partner Categories' and adding privacy shortcuts.
Facebook: We’ll implement GDPR privacy protections globally
The company's public commitment puts pressure on others in the US to make the same pledge.
Marketing Day: Pinterest executive news, Facebook CEO to testify before Congress & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Update these 3 organizational buzzwords to shift perceptions
Contributor Matt Umbro believes you can improve the way you think about and attack challenges by changing the way you talk about them.
Pinterest’s head of ad products exits company less than 6 months after taking over ad business
After less than a year at Pinterest, Jon Alferness is no longer with the company. He had taken over the site's ad products in December after Tim Kendall left.
What mobile marketers really need to know about deep linking
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used.
Smart marketing still hinges on humanity, not technology
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers.
Facebook CEO Mark Zuckerberg will testify before Congress next week
The social media company and its CEO continue to face increased scrutiny in the wake of the Facebook/Cambridge Analytica debacle.
IAB Tech Lab releases IFA guidelines for OTT platforms to improve consumer experience
The organization says more Americans watch video content on OTT than on VOD or DVR, and the medium is skyrocketing.
Decibel launches a Score for digital experience
The new platform tracks behavior and ‘states of mind’ to arrive at a number from 1 to 10, as a new kind of experiential KPI.
Adobe rains down announcements for its Experience Cloud
At the Adobe Summit last week: a new unified customer profile, the general launch of the Device Co-Op, analytics for streaming audio and new AI services
MarTech Today: Adobe rains announcements, Decibel’s Digital Experience Score & IAB Tech Lab’s guidelines for OTT ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe rains down announcements for its Experience Cloud Apr 3, 2018 by Barry Levine At the Adobe Summit last week: a new unified customer profile, the general launch of the Device […]
Facebook CEO Mark Zuckerberg says the company does not plan to apply GDPR globally
The news comes despite a January announcement of a global privacy center. The beleaguered CEO says the social network 'wanted to extend privacy guarantees worldwide in spirit.'
Facebook now displaying related stories & share info for articles as part of ongoing News Feed test
Facebook's News Feed test, launched last October, expands to give users more context around news headlines.
#LookUp: The most important view for high-impact B2B marketers (with inspiration from Stephen Hawking)
Contributor Scott Vaughan explores some lessons taught by the influential cosmologist and explains how these ideas can be applied to your work in marketing.
Marketing Day: GDPR legal docs, Facebook’s A/B ad-testing & the future of retail
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Much ado about data
Columnist David Rodnitzky explains why he believes the latest Facebook privacy scandal may be overblown.
Parsons Lab launches an online platform to generate GDPR legal docs
The Utah-based subsidiary of a law firm says this is the first tool to automatically generate a complete set of policies and compliance documents.
Study captures new consumer ‘hierarchy of needs’ facing brands
The survey found that consumers are not that interested in 'brand morals' and don't want content or ads that feel overly personalized.
Facebook’s new Custom Audiences permission tool will require user consent confirmation
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad targeting.