Grabbr employs blockchain tech to lock-record its social sharing
The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical metric.
More from MarTech: Page 4
A panda named Genius joins this world to boost a new IMAX movie
The animated character is available via a free interactive AR app that allows users to converse by selecting questions or answers.
What marketers need to know about Facebook’s updated Business Tools Terms
The updates are largely guided by GDPR and go into effect May 25, 2018.
What Zuckerberg’s testimony may mean for CDA’s Section 230
Is Facebook really taking responsibility for the content others publish on its site? Contributor Chris Silver Smith explores the possible ramifications of this change in position.
Behavioral triggered emails: Not just for ecommerce anymore
You may associate behaviorally triggered emails with ecommerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment.
MarTech Today: Grabbr’s blockchain, a panda named Genius & what we know about Facebook/Cambridge Analytica
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Grabbr employs blockchain tech to lock-record its social sharing Apr 11, 2018 by Barry Levine The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that […]
How to outdo the PPC robots in shopping ads
Contributor Frederick Vallaeys isn't ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance.
Marketing Day: Facebook & Cambridge Analytica, Oracle Infinity analytics & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Closing the deal with in-store customers
After a brand spends big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help.
Study: Exposure to viewable ads drove a 53% increase in store visits
Viewable ad impressions translate directly into store visits and sales.
Facebook confronts class action lawsuit on behalf of 70M users
The central claim is that Facebook profited from the transfer of user data without consent.
Native will dominate display spending in 2018
Mobile, social media and Amazon are the major growth drivers.
MarTech Today: Oracle adds clouds, Sendwithus’ GDPR-compliant CMS & the status of header bidding
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Oracle adds clouds for analytics, segmentation and loyalty Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience […]
Marketing Day: The consumer mobile journey, Google’s Reach Planner & Facebook news
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Brands, please stop ruining the consumer mobile journey with desktop experiences Apr 10, 2018 by Brian Solis Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete […]
Oracle adds clouds for analytics, segmentation and loyalty
The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities.
Brands, please stop ruining the consumer mobile journey with desktop experiences
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices.
Sendwithus launches GDPR-compliant, cloud-based email CMS
Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.
Does Cambridge Analytica have your info? Here’s how to check
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.
Header bidding: The biggest trends for 2018
Where are we with header bidding, and what upcoming developments should we prepare for? Contributor Alex Bornyakov offers his perspective.
Case study: Digital out-of-home and mobile-location deliver offline success for REI
Campaign was a collaboration between the retailer, Vistar Media and LiveRamp and delivered 3.6x lift in store visits.
MarTech Today: Expedia’s gaze-driven video campaign, taking customer data personally & Facebook requires labels for political ads
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Expedia unveils a gaze-driven video campaign for resort hotels Apr 9, 2018 by Barry Levine The new effort tracks your gaze so that, in preparation for a luxurious resort vacation, you […]
Time for brands to take customer data personally
As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there's an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences.
Already doing SEO? Add these two things to optimize for voice search
Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the real workhorses in driving traffic to your site.
Google patent on related entities and what it means for SEO
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
How to align SEO and sales teams so everyone benefits
If your sales and SEO team need a refresher on how to work together, Columnist Casie Gillette has an outline with five communication tips that will get them talking in no time.
The power of podcasting: SEO keyword angles
In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit.
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
Facebook announces election-based independent research initiative as part of its continuing hearts and minds campaign
In the last month, Facebook has released a flurry of announcements on its efforts to improve its News Feed, ad transparency and privacy controls for users.
Expedia unveils a gaze-driven video campaign for resort hotels
The new effort tracks your gaze so that, in preparation for a luxurious resort vacation, you ‘Never Lift a Finger.’
Marketing Day: FTC complaint against YouTube, Facebook ad transparency & more
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Programmatic is an amazing tool for branding. Here’s how to use it. Apr 9, 2018 by Grace Kaye If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages […]
Programmatic is an amazing tool for branding. Here’s how to use it.
If you've been reserving programmatic display for your performance campaigns, contributor Grace Kaye encourages you to expand your horizons.
How Salesforce and Demandbase are handling GDPR for B2B
Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and possibly the IAB framework for EU citizens.
How the acceleration of AI will drive digital transformation: Automation and personalization
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
Twenty-three consumer watchdog groups say Google is not making any effort to comply with COPPA.
MarTech Today: GDPR for B2B, how AI drives digital transformation & the data privacy chasm between brands and consumers
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How Salesforce and Demandbase are handling GDPR for B2B Apr 6, 2018 by Barry Levine Salesforce is embracing it across its platform, while Demandbase is only committing to internal tools and possibly […]
Survey: Chasm exists between brands and consumers on data privacy
Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands surveyed.
Facebook to require authorization and labeling on all political and ‘issue’ ads, verification of large Pages and more
The company also plans to roll out tools that let users see who is advertising on a Page and search through all the political ads running on the platform.
The MarTech Minute: Fullscreen acquires Reelio, Conga acquires AI firm & Headway partners with Pixelate
The martech week in review: News and announcements in marketing technology this week that you might have missed
Marketing Day: SMB marketing survey, Facebook Live & GDPR preparation
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SMB marketing survey finds only 3% use outside agency or vendor
Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute