Facebook starts to roll out GDPR notifications and consent requests
The company may have an uphill battle ahead to get users to share personal data.
The company may have an uphill battle ahead to get users to share personal data.
The CONSENT Act would require edge providers to comply with FTC-regulated data protection rules.
When you ask your vendors about lift, ask them about the composition of the control group. Contributor Gladys Kong explains why sophisticated targeting methods make this question more important than ever.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe gets more serious about voice interaction with purchase of Sayspring Apr 17, 2018 by Barry Levine The one-year-old startup offers a tool that non-technical users can use to create voice-based […]
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage sales.
KA-POW! Contributor Daniel Gilbert has a 'super' helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain.
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices.
The monthly viewer count number will show businesses the number of people who have viewed their pins during the last 30 days.
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.
It's easy to talk about using content to move prospects through the purchase funnel. Contributor Sonjoy Ganguly explains how to turn talk into action.
Lest you forget why we're all on Facebook in the first place, contributor Mark Traphagen offers inspiring examples of brands harnessing the organic power of the social network.
There’s certainly no shortage of them for the upcoming General Data Protection Regulation.
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and tools.
New, cheap tools to create realistic-looking fake videos are already here, and brand reputation, news reporting and political campaigns may never be the same.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: More companies announce GDPR compliance efforts as the deadline for enforcement looms Apr 16, 2018 by Robin Kurzer Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Launched last June, Google's 'Funding Choices' platform was designed to help publishers recover lost revenue from ad-blockers.
It’s finally here! MarTech® takes place next week — April 23-25 — in San Jose. If you’re responsible for leveraging marketing technology to drive growth, profitability and extraordinary customer experiences, you don’t want to miss this event! You’ll have a terrific experience at MarTech. Here’s why: MarTech connects the dots “I find this the only […]
The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow and offers tips on what they can do in response.
If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands.
Contributor Randy Apuzzo explains how blockchain for content can help build trust and transparency in the digital economy, in keeping with the spirit of GDPR.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: YouTube to stop supporting third-party ad serving in EU in May, citing GDPR Apr 13, 2018 by Robin Kurzer YouTube will also limit support for third-party pixel tracking, according to a memo. […]
Multi-touch attribution isn't new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran.
While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
YouTube's top ten ads in March earned 82.1 million total views, and Google's "Searching for Gender Equality" accounted for more than 40 percent of them.
Google sent Gmail users an announcement earlier this week outlining a new 'Gmail Experience' to launch via the company's Early Adopter Program.
Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other lacked.
A weekly wrap-up of how companies are preparing for the General Data Protection Regulation.
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Here’s why 6sense bought ZenIQ Apr 12, 2018 by Barry Levine Both firms help marketers find and manage leads and accounts, but each firm offers some capabilities the other lacked. […]
YouTube will also limit support for third-party pixel tracking, according to a memo.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat's Discover platform.
A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress.
Similar to Snapchat's Snapcodes, Nametags will allow users to create a scannable image that makes it easier to gain followers.
According to Slice Intelligence Apple saw 10 percent of Q1 US smart speaker sales but the number has fallen more recently.