Jeremy Epstein paints a picture of post-blockchain marketing and advertising
At our MarTech Conference, blockchain’s most energetic proselytizer lays out what is taking place and what is coming.
More from MarTech: Page 2
MarTech Today: Stackies’ winners, the new MarTech Landscape & GDPR moves by Twitter and location data providers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 2018 Stackie Award winners: The most impactful martech stacks this year Apr 24, 2018 by Robin Kurzer Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, […]
Location data providers scale back EU operations to build consent-based data sets
Factual reports that less than half of its location data partners in Europe are GDPR-compliant today.
Marketing Day: YouTube takes down 8M videos, Facebook’s authorization process & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
7 ways protections for online content are being eroded
Recent changes to Section 230 of the Communications Decency Act raise questions about how safe from liability publishers will continue to be for user-generated or third-party content. Contributor Wesley Young discusses threats on the horizon to those protections.
Facebook now letting users appeal posts that were removed for violating content standards
For the first time ever, Facebook has published the guidelines its internal teams use to decide what content is allowed on the site.
YouTube removed more than 8M videos for violent & extremist content during Q4 2017
YouTube says it's making strides in protecting viewers from abusive content, but brand safety is still not 100%.
2018 Stackie Award winners: The most impactful martech stacks this year
Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year's MarTech conference.
Facebook opens Authorization tab in Page settings for advertisers running political ads
While the Authorizations tab will be visible to all advertisers, only those in the US that are running political ads will be able to complete the authorization process for now.
MarTech Today: Becoming customer-centric, Waze and Carto team up & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Becoming customer-centric: A tale of a changing MO organization Apr 23, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a marketing operations group that’s increasing in sophistication. New […]
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad revenues.
Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
NYIAX ‘completes the loop’ with cryptographic ad verification from Rebel AI
The new partnership between the blockchain-based ad contract marketplace and the blockchain-based verification service is essentially operational.
Facebook gives creators new ways to monetize videos, while pushing more users to Watch
The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video.
WFA to brands: Go beyond GDPR for online data transparency
The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.'
Waze and Carto team up for location-based urban intelligence
The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities.
Steering digital messaging with behavioral science insights
Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making.
Becoming customer-centric: A tale of a changing MO organization
Contributor Debbie Qaqish describes the structure of a marketing operations group that's increasing in sophistication.
MarTech Today: WFA’s ‘people first’ manifesto, the evolution of Lucy & NYIAX ‘completes the loop’
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WFA to brands: Go beyond GDPR for online data transparency Apr 20, 2018 by Robin Kurzer The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over […]
The MarTech Minute: AdTheorent spins out Barometic as separate business, Shopin partners with TRAUB and more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The evolution of Lucy: Equals 3’s AI-powered assistant gets even smarter
The intelligent assistant gets predictive modeling, automated workflows and more added to its expanding skill set.
YouTube ads found on extremist content channels, reigniting company’s brand safety issues
Just over a year ago, multiple brands boycotted YouTube's ad network after discovering their ads were being displayed alongside extremist content.
Bottos launches a marketplace for data to train AI models
The blockchain-based ecosystem will also support other AI-oriented applications.
MarTech Today: Facebook’s new terms of service, Bottos launches a data marketplace for AI & new augmented reality games
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook to change terms of service for members outside Europe ahead of GDPR Apr 19, 2018 by Robin Kurzer The company says that despite the timing of the move, all users […]
Facebook to change terms of service for members outside Europe ahead of GDPR
The company says that despite the timing of the move, all users will have the same data privacy protections.
Marketing Day: Amazon’s 100M Prime members, voice agents & Google’s antitrust cases
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Making the inbox spring to life at last
Email has long been left behind when it comes to innovation online, but contributor Len Shneyder says things are looking up.
Jeff Bezos confirms Amazon now has more than 100M Prime members
For the first time ever, the CEO revealed Amazon Prime's global membership count in his annual letter to shareholders.
Voice agents and interfaces will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.
EU Commissioner: Two remaining antitrust cases against Google ‘advancing’
Billions in additional penalties are at stake.
MarTech Today: Facebook rolls out GDPR, voice agents need new strategies & Snapchat offers new Shoppable AR Lenses
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook starts to roll out GDPR notifications and consent requests Apr 18, 2018 by Greg Sterling The company may have an uphill battle ahead to get users to share personal data. […]
Report: More than 75 percent of US companies concerned about meeting GDPR deadline
A NetApp survey of global marketers found that a startling number of businesses still are not ready for the EU regulation.
Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook reopens review process for Instant Games & Messenger apps
After halting app reviews following the Cambridge Analytica crisis, Facebook is reopening its process -- but will people trust the apps?
Facebook’s ‘Premieres’ video format will let publishers post prerecorded video as live footage
Facebook says its new video format is currently being tested among a group of creators, publishers and shows, with a wider rollout happening soon.
MarTech Today’s GDPR guide for marketers is now available
We created this easy-to-understand resource especially for marketers, highlighting what's important to know about the upcoming EU data privacy legislation.
Tech companies organize two efforts to support personal data management — both called Open GDPR
Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities.
Adobe gets more serious about voice interaction with purchase of Sayspring
The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.
Snapchat broadens its ad options with new Shoppable AR Lenses for brands
Advertisers will now be able to add a 'Buy Now,' 'Watch' or 'Install Now' button to their branded Lenses.