Marketing Day: Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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No, we can’t say Facebook CPMs are up because of the News Feed change
Why new data doesn't indicate whether people are spending less time on Facebook now. And what it does show.
Twitter’s Jack Dorsey says the platform’s intention is to open verification to everyone
During a 45-minute livestream, Twitter's CEO and three other executives answered questions around the site's safety-abuse and misinformation issues.
What’s the real strategy behind Amazon’s acquisition of Ring?
For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer experience.
TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the brand.
IAB Europe unveils its GDPR Transparency & Consent Framework
Advertisers, say hello to the Daisybit.
Help your people help your customers
Contributor John Steinert argues that before you throw AI at your problems, you should use better insights for real sales enablement.
MarTech Today: IAB’s GDPR framework, the strategy behind Amazon’s Ring acquisition & Drawbridge pulls out of Europe
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Europe unveils its GDPR Transparency & Consent Framework Mar 8, 2018 by Barry Levine Advertisers, say hello to the Daisybit. What’s the real strategy behind Amazon’s acquisition of Ring? Mar […]
Accelerating your AI journey — 5 steps to get CMOs started
Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it.
Swift shifts in marketing spend aren’t enough to stem the Amazonian tide
Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment.
The future of retail is Generation Z-dependent — and martech is the way to reach them
Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age.
Marketing Day: SourceMedia’s dynamic native ads, Google AMP news & YouTube Studio
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SourceMedia moves into dynamic native ads
The publisher is launching three types of native ads designed to move a B2B buyer along in the buying funnel.
Mobile marketing: How to fulfill the app retention mandate
Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged.
Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle
The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch.
Drawbridge pulls its ad business out of Europe ahead of GDPR
As the deadline for GDPR compliance nears, will other companies follow suit?
YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard
Creators will soon have access to impressions, click-through rates and unique viewer metrics to measure how their videos are performing.
The ultimate guide to bot herding and spider wrangling
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are important.
MarTech Today: SourceMedia adds dynamic native ads, Quora’s ad pixel supports multi-event conversion tracking & BlackBerry sues Facebook over patents
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SourceMedia moves into dynamic native ads Mar 7, 2018 by Barry Levine The publisher is launching three types of native ads designed to move a B2B buyer along the buying funnel. […]
Marketing Day: Quora ad conversion tracking, social media usage report & Analytics 360 Suite
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Quora’s ad pixel now supports multi-event conversion tracking
Advertisers can also now get view-through conversion data.
Pew report: 74% of Facebook users visit the site daily & 51% go several times a day
Facebook usage has remained mostly unchanged during the last two years, but Instagram's numbers are up, according to Pew Research's latest survey.
BlackBerry sues Facebook, claims messaging apps infringe on multiple patents
The company may be trying to force Facebook to negotiate a licensing deal.
Analytics 360 Suite customers can now set up ‘user groups’ in Google Analytics
User groups can help streamline the process of aligning account permissions across teams.
This ad campaign for travel wants to know all about your trip
AI travel recommendation engine WayBlazer has partnered with Emirates Vacations to create the first online chatbot ads for travel.
Pixability offers a new self-service video ad platform
The company says this is the first to enable integrated campaigns across Facebook, Instagram and YouTube.
The price is right? Let the data answer that
Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it's time to apply the same array of data to bid management.
Expect only the best at MarTech next month
MarTech® is coming to San Jose, California, next month, and we have a pretty amazing lineup of marketing experts, executives and seasoned practitioners who will show you how they use marketing technology. Join us April 23-25, and you’ll learn from their real-world experiences: How does a major brand like T-Mobile synchronize digital and physical marketing? How […]
MarTech Today: Chatbot travel ads, Pixability’s new self-service video ad platform & GS1 SmartSearch schema markup
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: This ad campaign for travel wants to know all about your trip Mar 6, 2018 by Barry Levine AI travel recommendation engine WayBlazer has partnered with Emirates Vacations to create the […]
Why are marketers talking about taking agency services in-house?
Contributor Rob Rasko explores the phenomenon, explaining how and why the brand/agency relationship needs to evolve.
Analog can scale too: What tech developments bring to local (non-ad tech) marketing
When you think local marketing, your mobile or local search may come to mind, but contributor Megan Hannay shares how technology is scaling more traditional methods of outreach.
Marketing Day: Snapchat video ads report, Facebook’s Trip Consideration targeting tool & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
LiveRamp’s IdentityLink expands to a new frontier: Television
Through its service for matching people's data sets, LiveRamp wants to help advertisers conquer television's many platform variations.
Facebook unveils Trip Consideration for travel advertisers
New optimization option aims to reach trip-takers in the early stages of consideration.
Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months
MediaRadar study shows nearly half of the video ads on Snapchat Discover channels came from media & entertainment brands.
How well do you know your customer?
You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands' insights fall short.
Maximizing conversion rates
Learn how to create a structured approach to improving online conversions to significantly impact both sales and ROI.
MarTech Today: IdentityLink for TV, knowing your customer & the coming of 5G
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp’s IdentityLink expands to a new frontier: Television Mar 5, 2018 by Barry Levine Through its service for matching people’s data sets, LiveRamp wants to help advertisers conquer television’s many platform […]
What is GS1 SmartSearch Schema markup and why should ecommerce sites use it?
Contributor Tony Edwards explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.
Facebook gives more than 50 publishers access to ‘Breaking News’ label
The site first rolled out its "Breaking News" indicator in a test run last November that included a small number of local and national publishers.