How Twitter’s latest policy update to stop spam & malicious content is impacting brands
Social media marketers react to Twitter's new rule restricting simultaneous tweets with identical content across multiple accounts.
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MarTech Today: Publishers’ association nixes IAB framework, Datorama’s new LiteConnect & OneTrust’s GDPR consent tool
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’ Mar 15, 2018 by Barry Levine The CEO of Digital Content Next blasts the IAB proposal as a burden on […]
Marketing Day: All about value props, Quora’s List Match Targeting & Google’s bad ads report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
All about value props: How customer and competitive research should shape your marketing
Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.
6 reasons SMBs should adopt marketing automation early
Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up.
PageFair on IAB consent framework: ‘Violates GDPR’
The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB’s new proposal for how ad tech should handle user consent.
SRAX readies its BIG platform so users can make money from their data
The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own info.
Quora launches List Match Targeting for reaching audiences based on email lists
Advertisers can now upload their email lists for audience targeting to Quora just like they can on other platforms.
With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates
Video ads in Google Play and more rewarded video ad formats for AdMob are among the updates.
OneTrust adds GDPR consent tool to its suite of compliance products
The Universal Consent and Preference Management tool helps companies manage consent directly at the points of integration.
MarTech Today: SRAX’s user data platform, PageFair on IAB consent framework & the martech survey salary
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SRAX readies its BIG platform so users can make money from their data Mar 14, 2018 by Barry Levine The new service offers data management, transparency and sales and attempts to […]
Marketing Day: Reddit ad news, GroundTruth’s ‘pay per SKU’ model & an email marketing report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.
Reddit introduces native promoted post ads in its mobile apps
The company says its iOS and Android apps are now the most popular way for users to access Reddit content on mobile.
Report: France suing Google, Apple over mobile developer contract terms
Seeking to curb 'abusive trade practices,' the country will seek heavy fines.
GroundTruth adds ‘pay per SKU’ model to its performance location products
Targeting CPG brands, it only asks them to pay for actual in-store sales.
Evident Proof launches blockchain-based service for ‘immutable proof chains’
Co-developed with Microsoft UK, it is designed to generate legally viable certificates that can back claims of product origin, machine maintenance or 'forgotten' personal data.
The 2018 martech salary survey is now available
Marketing Operations dominates the roles; gender wage gap evident across all salary levels below senior executive.
Google offers 6 predefined, multistep ‘routines’ for the Google Assistant on Home
They include good morning, bedtime and commuting to or from work.
MarTech Today: Evident Proof’s ‘immutable proof chains,’ musicians’ advice about martech stacks & bringing search intent to video
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Evident Proof launches a blockchain-based service for ‘immutable proof chains’ Mar 13, 2018 by Barry Levine Co-developed with Microsoft UK, it is designed to generate legally viable certificates to back such […]
Email marketing report: Email volume was up 18% in 2017
Yes Lifecycle Marketing analyzed data from more than 30 billion emails sent in 2017 to measure performance around open rates, subject lines and more.
Marketing Day: What is XR, Google brings custom intent audiences to YouTube & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What we can learn from the recent KFC debacle in Britain
Contributor Malcolm Cox shares how marketers turned a crisis into a victory for the global brand.
MarTech Landscape: What is XR?
If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire channel.
CMOs: Look to musicians for advice on a martech stack that performs
Contributor Scott Vaughan returns from Nashville reflecting on what marketers can learn from the original 'stack' users.
Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads
The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences.
MarTech Today: What XR is, nurturing in an always-on world & Facebook owns the top app
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What is XR? Mar 12, 2018 by Barry Levine If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire channel. Don’t […]
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Marketing Day: Snapchat tagging, DoubleVerify finds fraud code & 1plusX keyword targeting
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Report: Facebook owns the top mobile app in 10 out of 13 countries measured
Report from comScore examines key trends, shows mobile dominates user engagement but desktop still has greater reach in some markets.
Building a learning agenda into your marketing program
Of course you want to learn from your marketing tests and experiences, but contributor Jose Cebrian contends you must plan ahead to ensure your learnings are applicable going forward.
Mastering nurturing in an always-on world
Contributor Sonjoy Ganguly explains how to win today’s B2B decision-maker by knowing exactly how to use one key strategy.
1plusX adds search-like keyword targeting to its DMP
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
Data management platform (DMP)
MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of […]
Ad fraud allegations continue to besiege Newsweek Media Group
DoubleVerify says it found fraudulent code on the company's Newsweek and International Business Times domains.
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]
Snapchat’s @-tagging test could help brands & influencers build their follower numbers
The company says the feature is in 'test mode' and currently works for any type of account, including 'organic' brand accounts.
1plusX adds search-like keyword targeting to its DMP
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
The MarTech Minute: Adobe introduces cloud search, former Facebook exec joins Pixability, lots of partnerships
The martech week in review: News and announcements in marketing technology this week that you might have missed
Creating the best lead-gen website, step by step
Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.