More from MarTech: Page 3

Digital transformation

MarTech Today: Aprimo adds Idea Lab, Barometric unveils snail mail attribution & ‘privacy by design’

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Aprimo adds collaborative idea creation to its suite of marketing planning tools Mar 20, 2018 by Barry Levine The platform now includes collaborative conceptualization, as well as workflow management, budgeting, asset […]

Digital transformation

MarTech Today: DigitalBits’ marketplace for loyalty points, Salesforce/Deloitte Digital’s report on customer experience in retail & AI’s impact on marketing agencies

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: DigitalBits launches open-source blockchain-based marketplace for loyalty points Mar 19, 2018 by Barry Levine It’s the dawn of Loyalty 2.0, says the founder, where loyalty points and rewards can be […]

Digital transformation

MarTech Today: Facebook suspends Cambridge Analytica, Extreme Reach reports that ad fraud is down & reasons to use programmatic native ads

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook suspends firm that exploited its data to support Trump election effort Mar 17, 2018 by Greg Sterling Cambridge Analytica and others accused of violating terms and illegally using personal data to […]

Performance marketing

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product. However, in comparison to display prospecting, […]

Get the must-read newsletter for marketers.