Marketing Day: Facebook crisis, Google GDPR & measuring ROI
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
By 2020, digital advertising to command 44.6 percent of total ad revenue.
If you’ve been slow to comply with the EU’s personal data requirements -- or if you don’t know where to begin -- here are a few suggestions.
The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control.
There are five threats, some more real than others.
Contributor Kristie Colby explains how to align your systems so that you can track prospects' interactions all the way to the sale and beyond.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google’s steps toward GDPR surrounded by questions Mar 23, 2018 by Barry Levine The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control. For all […]
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]
Researchers were able to infer attributes of individuals using the tools.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions on how the gap might be bridged.
Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits.
Brands attempting to be "real" and "human" often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right.
Services that use consumer data as payment would be subject to penalties in line with GDPR.
Contributor Gladys Kong demystifies store visits metrics and the various ways they're compiled, so you know the important questions to ask your vendors.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google announces third-party measurement expansions with MRC, Nielsen, comScore Mar 22, 2018 by Ginny Marvin Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, […]
A Facebook executive says the decision to remove the "interested in" filter from its ad platform was based on feedback from outside experts.
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you're selling and how much you have to invest.
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds.
Using page-level nofollow? Just stop, says Contributor Patrick Stox. Instead, use nofollow on specific links if you have to use them at all.
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.
Advertisers can now target ads based on a radius around a specific geographic point, or a location type -- like a beach, movie theater, or university.
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Publishers can implement the format made popular by social networks on their own sites -- and control the ad revenue.
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones.
The new guidelines around gun-related content go into effect next month.
To fully take advantage of the opportunities of marketing today, marketers must get over some of the fears holding them back. Contributor Matt Zilli explains how to take the first steps.
Contributor Len Shneyder settles the question once and for all.
You'll be able to say "Hey Google, send $100 to Sergei."
This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users happy.
The $6.5 billion acquisition means that the CRM is now firmly in the business of Integration-Platform-as-a-Service.
The controversy surrounds the repeal of legal immunity for online publishers.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Say hello to the newest intelligent agent, IBM’s Watson Assistant Mar 21, 2018 by Barry Levine This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users […]
Says apps will be audited, sets new restrictions on apps' data access.
Yet another tech company's top-level security officer is hitting the road.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, as well as GDPR.
You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going.