More from MarTech: Page 2

Digital transformation

MarTech Today: Google’s steps toward GDPR, the value of marketing operations & using nofollow on your site

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google’s steps toward GDPR surrounded by questions Mar 23, 2018 by Barry Levine The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control. For all […]

Performance marketing

All About the GDPR

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]

Digital transformation

MarTech Today: Google expands third-party expansions, Connatix launches Stories for Publishers & using HTML for B2B emails

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google announces third-party measurement expansions with MRC, Nielsen, comScore Mar 22, 2018 by Ginny Marvin Executives discussed ways the company is addressing calls for greater measurement, verification and brand safety control, […]

Digital transformation

MarTech Today: IBM’s new Watson Assistant, building an AI mindset & Salesforce buys MuleSoft

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Say hello to the newest intelligent agent, IBM’s Watson Assistant Mar 21, 2018 by Barry Levine This white-labeled incarnation of the Watson supercomputer is designed to learn what makes its users […]

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