Driving sales and profits with Facebook Ads
This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also be a place to find some winning B2B strategies.
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MarTech Today: Building an ABM strategy, Office Depot’s first holiday-themed AR ad on Facebook & AMP Story Ads exit beta
Here’s our daily recap of what happened in marketing technology today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Build a strategy to grow your ABM program for 2019 Nov 15, 2018 by Peter Isaacson Time to revisit your target account list and explore new channels to tighten alignment […]
Marketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Help us understand how digital agencies are evolving: Take our survey
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Instagram unveils 3 new shopping features ahead of holidays
Users will now be able find products via a business profile or video and save to a shopping collection.
Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’
Facebook has been testing AR ads in the News Feed since July.
MarTech Today: Nat Geo and Oath’s ads for VR, Microsoft’s ‘real world’ uses of AI & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series Nov 14, 2018 by Barry Levine The ads — a static image and a video trailer — display […]
Build a strategy to grow your ABM program for 2019
Time to revisit your target account list and explore new channels to tighten alignment between sales and marketing.
Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly.
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
The fullscreen ad format is now available to all publishers.
Marketing Day: LinkedIn Pages, SAP buys Qualtrics, Black Friday shopping
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
The ads -- a static image and a video trailer -- display inside VR environments, the first commercial use for a capability Oath announced last summer.
LinkedIn Sales Navigator gets new engagement alerts, Custom Lists, more mobile search features
LinkedIn says the Q4 product release for the sales management platform is the biggest to date.
Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’
Announcement part of a number of AI-related innovations announced today.
MarTech Today: Why SAP bought Qualtrics, ingredients for tastier ABM & the brand safety conversation
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Why did SAP buy Qualtrics? Nov 13, 2018 by Barry Levine The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it […]
AdTheorent offers polling ad to target ad campaign based on results
After building a model based on attributes of those who answer polls in specific ways, AdTheorent's machine learning then directs ads at larger pools of similar users.
Holiday season is good time to put AI to work for ecommerce
Even as the holiday shopping season looms large, CMOs can still implement simple AI-powered chatbots and optimize for voice search queries.
Your customers aren’t waiting till Black Friday, neither should you
Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers.
Why did SAP buy Qualtrics?
The acquisition of the survey provider is the latest in a long string of purchases by Germany-based SAP, helping it to map a unique identity.
LinkedIn Company Pages get a refresh with new content suggestion tool, ways to engage employees
The new LinkedIn Pages are currently rolling out in the U.S.
Marketing Day: IAB digital ad revenue report, Facebook Stories, AR-platform for retailers
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
IAB: Digital ad revenues could exceed $100 billion for first time in 2018
Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth.
Planning for 2019: Can’t-fail ingredients for tastier ABM
Before adopting any solution for ABM, the data should be easy to understand, implement and highly actionable.
Survey: Majority of consumers will spend 75% of holiday budgets online this year
But stores are driving an increasing percentage of online buying.
As Facebook prioritizes Stories over Newsfeed, will advertisers follow suit?
Marketers say creativity is key to maximizing returns across all of Facebook properties.
MarTech Today: Vertebrae’s web-based AR platform for retailers, when to switch to account-based analytics & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AR/VR agency Vertebrae launches web-based AR platform for online retailers Nov 12, 2018 by Barry Levine Called Axis, it enables online visitors to virtually “try on” hats and other accessories and […]
How long will the brand safety conversation continue?
Every brand will have a nuanced definition of a safe online environment and that's where the complexity of this topic lies.
5 SEO trends that will matter most in 2019
To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are expected in this […]
AR/VR agency Vertebrae launches web-based AR platform for online retailers
Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree detail.
Marketing Day: Facebook Attribution, WhatsApp ads, measuring engagement
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook Attribution deep dive: Democratizing attribution for digital marketers
Facebook has put aside any platform bias and now there is a way to compare performance across platforms.
WhatsApp ads are coming: Will advertisers start buying?
Social media marketing agencies and platforms weigh in on Facebook's plan to further monetize its encrypted messaging app.
The disastrous consequences of measuring engagement
The engagement metric is steering social media marketers very wrong. Here's what you should be doing instead.
MarTech Today: TAG-certified ad channels reduce IVT, DevOps’ allergies to marketing & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again Nov 9, 2018 by Barry Levine The second annual report on the efforts by this anti-fraud industry […]
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing […]
Marketing Day: Holiday ad spend for top retailers, ad pricing transparency, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Cadent’s addressable TV platform; AdRoll buys Growlabs; more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again
The second annual report on the efforts by this anti-fraud industry group finds that agencies, ad platforms and publishers following its guidelines reduced this fraud to under two percent.
Hooked on a feeling: The forgotten factor in online advertising
We're stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect's mood or mindset.
Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads
On average, 62% of 2017 holiday ad budgets from the top ten retailers went to TV ads.