Virgin Holidays powers travel recommendations with social posts
Marketers have yet another reason to promote and track their offerings on social media.
More from MarTech: Page 2
Consumers spent a record $6.22 billion online on Black Friday
Shoppers are no longer waiting for Black Friday and they're purchasing on smartphones more than ever this year.
MarTech Today: Janrain launches Identity Central, Cyber Monday deals for marketers & Zappi partners with Survata
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Janrain launches its new Identity Central solution Nov 21, 2018 by Barry Levine The identity management provider says this new version of its platform is the first one supporting the new […]
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]
Using data responsibly doesn’t have to weaken marketing strategies
In today’s diverse marketplace, businesses need data solutions that empower them to anticipate and respond to many circumstances and challenges.
Janrain launches its new Identity Central solution
The identity management provider says this new version of its platform is the first one supporting the new OpenID protocol that is fully cloud-based.
Marketing Day: Black Friday PPC checklist, Facebook Groups, YouTube ‘ad pods’
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
YouTube has started testing ‘ad pods’: 2 skippable ads delivered back-to-back
The ad pods are launching on desktop this year, with a later roll-out to mobile and TV screens.
Black Friday/Cyber Monday deals for marketers: Software, supplies and more
Adobe suite, cloud software among choice deals we found for marketers.
The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion
Here's a final Black Friday checklist to keep yourself on track but in the end, be ready to adapt to rapid changes and roll with it.
Zappi partners with Survata to offer brands in-campaign brand lift measurement
Zappi's Ad Pulse measures and reports on the brand impact of metrics such as familiarity, awareness, consideration and usage.
Data: Retailers that can expect to see Black Friday store visits and those that won’t
Expected winners include Best Buy and Macy's while foot traffic declines will be seen at Chick-Fil-A, Walgreens and Ace.
Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes.
Why businesses are relying on Facebook Groups to build engaged audiences
The community-building platform offers brands a backdoor into more engagement, deeper connections with consumers.
Why a French ruling against a small mobile ad firm has ad tech on the defensive
Here's what recent charges against a French ad tech firm might mean for U.S. marketers.
Nearly 170 million will shop ‘Cyber Week,’ most online traffic will be mobile
Millennials are more likely to buy on mobile devices than other generations.
MarTech Today: Walmart’s ‘Toy Lab,’ Blockthrough acquires PageFair & the exit sign for the data-driven era
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday Nov 20, 2018 by Barry Levine The effort lets kids explore 20 different popular toys, and then generate a […]
No Credit: How advertisers miss 18% of conversions
Uniting multiple digital identifiers would boost the amount of conversions by connecting more cross-device events to a person ID.
Blockthrough acquires PageFair, merging two leading anti-adblocking platforms
PageFair’s Adblocking Report will continue, and, for the time being, the companies will maintain their separate brands and logins.
Walmart launches interactive ‘Toy Lab’ to engage kids, showcase toys this holiday
The effort lets kids explore 20 different popular toys, and then generate a video highlight reel with a custom URL to send to their gift-giver.
Marketing Day: Product listing ads, Facebook Ads Manager problems, the data-driven era
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Product listing ads, digital co-op and the $13 billion opportunity
By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters.
Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday
A number of advertisers trying to access their Facebook and Instagram campaigns on Tuesday were met with few options. The company said, late Tuesday, it has resolved the problem.
Are you a member of the MarTech community? Check out the Manifesto and find out
“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars. Last year, we wrote the Martech Manifesto as a rallying cry for this community: Senior-level marketers who are passionate about exploring the […]
Did the data-driven era miss an exit?
If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that inaccurate data will derail campaigns.
MarTech Today: Integrate’s LinkedIn Native Connector, Snapchat’s Lens Creative Partners & the decisioning dilemma
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Integrate’s LinkedIn Native Connector automates list scrubbing process for leads Nov 19, 2018 by Amy Gesenhues The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form […]
Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours
Using spherical photos from any supported source, the sites convert them to a single file format and user interface.
Integrate’s LinkedIn Native Connector automates list scrubbing process for leads
The new lead-gen tool offers the final step of automation between LinkedIn Lead Gen Form ads and a B2B marketer's CRM.
Marketing Day: Instagram removes fake likes, Snapchat’s Lens Creative Partners program, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Instagram strips out fake ‘likes’ tied to 3rd-party apps
Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by the steps Instagram is taking to curb abuse.
The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement
Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools.
Snapchat’s Lens Creative Partners program helps brands find AR filter creators
Introduced on Monday, the program is set to have have more than 100 certified AR Lens creators certified over the next several months.
MarTech Today: PureCars’ new attribution platform, ad associations defend US data privacy framework & Amazon owns smart speaker market
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: PureCars launches an attribution platform just for car dealerships Nov 16, 2018 by Barry Levine The auto dealer-focused online marketing platform says this new solution is the first to solve dealers’ […]
Marketing Day: Pinterest retailer partnerships, the smart speaker market, Facebook Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Oracle buys Talari, MomentFeed’s Menu Manager, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Pinterest partnerships with name brands and Etsy focus on a personalized holiday strategy
This holiday season, the social media platform has developed special gift-finding tools exclusively for Macy's, Lowe's, Kohl's and Etsy.
PureCars launches an attribution platform just for car dealerships
The auto dealer-focused online marketing platform says this new solution is the first to solve dealers' unique problem of attribution.
Group of ad associations defends current U.S. data privacy regulatory framework
The coalition says that 'reasonable data practices should be expressly permitted and encouraged.'
Unlock multi-touch attribution with CRM campaign tracking
If you’re using a CRM to house leads then you likely have the campaign tracking tools for middle funnel activity even if you have an offline transaction point.
Analyst: Amazon Echo owns 75 percent of global smart speaker market
Google had beaten Amazon in device shipments in the previous two quarters.