Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot botnets.
Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, lots of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have missed
Facebook confirms searches performed off the platform do not influence Facebook search results
The company issued an explainer on how Facebook search works.
IAB Tech Lab issues revised ads.txt for apps
The spec for app-ads.txt brings ad inventory verification to apps.
Chevron storytelling uses purposeful immersive experiences to engage stakeholders
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.
Wanted: Nominations for this year’s ‘Naughty & Nice’ list
Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?
LinkedIn’s new privacy setting prohibits marketers from exporting emails
A new privacy setting allows users to keep their email address from being downloaded.
MarTech Today: Claritas buys Barometric, Facebook’s viewability audit & 5 predictions for B2B marketing
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Claritas buys Barometric, marrying user segmentation with attribution Nov 29, 2018 by Barry Levine Together, the companies say they will be able to offer targeting and optimization for ads. Facebook passes […]
How to make a blended ABM approach a reality
Here are some practical tips to help marketers confidently transition to the right blended ABM strategy.
Claritas buys Barometric, marrying user segmentation with attribution
Together, the companies say they will be able to offer targeting and optimization for ads.
Marketing Day: Amazon’s Cyber Monday, Facebook MRC viewability audit, YouTube Stories
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Move over, Prime Day; Amazon’s Cyber Monday takes the crown
This year’s Cyber Monday was the online retailer’s biggest day of sales, ever.
YouTube launches Stories feature for creators with 10K subscribers
First launched by Snapchat, the popular content format has been adopted by Instagram, Facebook and now YouTube.
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.
MarTech Today: The platform integration requirement for new tools, teach yourself about AI & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: For many marketers, platform integration is a ‘must have’ for new tools Nov 28, 2018 by Barry Levine What is often hidden in organizations’ software choices is that many marketers will […]
5 predictions for B2B marketing in 2019
Connected data will be king and ABM will take over as a core platform but the tired old persona-based advertising will die in the coming year.
Measuring return on content: It’s simpler (and more important) than you think
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel.
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.
Do more with your data with data orchestration
The modern digital landscape is a complicated one. Whether it’s the issue of how to manage massive amounts of data, an increased focus on consumer privacy, or the general shift in customer preferences towards personalization, keeping up with the evolution of the digital space is a challenge for small businesses and Fortune 1000 companies alike. […]