Better personalization: The intersection of AI, automation and marketing
Artificial intelligence isn't nearly as daunting when you embrace it for what it can do today.
More from MarTech: Page 5
Ad groups unveil a new Data Transparency Label
Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment data sets.
Marketing Day: The sales tech landscape, YouTube ads, CMO challenges
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketers struggle to keep up with content creation demand for their personalization efforts
Businesses may need to invest more resources in content creation efforts.
Today’s CMO must tackle these 3 challenges
Chief Strategy Officer Debbie Qaqish on the "Rise of Strategic Marketing Operations Functions."
Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’
It’s about finding the opportunity to generate attention, he said, by subverting platforms and expectations.
IRI to help Google measure offline sales impact of YouTube ads
Company will provide anonymous loyalty card and point-of-sale data to Google.
With 600 vendors, sales tech landscape is 1/10 the size of martech — and still overwhelming
Smart Selling Tools founder Nancy Nardin offered an overview of the sales tech landscape during her presentation at the MarTech Conference in Boston.
MarTech Today: AI/blockchain solutions for marketing’s challenges, MarTech East announcements & California’s new bot law
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The future is now: How AI, blockchain may solve some of the industry’s biggest challenges Oct 3, 2018 by Robin Kurzer Some of the most seasoned marketers in the industry tell […]
Marketing Day: Customer data platforms, Snapchat ad revenue forecast, more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The future is now: How AI, blockchain may solve some of the industry’s biggest challenges
Some of the most seasoned marketers in the industry tell us why these technologies could help save the industry.
Message to marketers: Mind the customer before the tech
‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’
Announced at MarTech East: Watson Assistant for Marketing availability, CaliberMind’s B2B analytics suite and an NFC white paper
Three MarTech announcements show the boundaries are moving for AI, CDP and e-payments.
Reddit surpasses 1 billion monthly video views
Since the start of 2018, Reddit reports 38 percent increase in native video posts, with advertisers seeing 2.3x higher conversion rates and 3.5x more engagement.
Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston.
Bring order to chaos: Wrangling data for actionable insights
How to bring an overwhelming amount of data under control and use the insights gained throughout your business.
California’s new bot law forces companies to tell you when you’re interacting with a machine
The law goes into effect on July 1, 2019 and will likely have national implications.
MarTech Today: Adobe updates the PDF, agile marketing & the new Data Transparency Label
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe makes its venerable PDF more collaborative Oct 2, 2018 by Barry Levine Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of […]
Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent
eMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion.
Agile methodology is becoming a must for marketing teams
Many of the speakers at this year's MarTech East conference in Boston lauded the process for its focus on the end user.
Marketing Day: Facebook ‘Premieres’ videos, martech stacks, Marketo updates
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook’s ‘Premieres’ videos now available to all global Pages
First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage.
Do you speak SEO? Join Search Engine Land as Deputy Editor
Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep expertise.
Adobe makes its venerable PDF more collaborative
Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process.
MarTech Today: Adobe/Placed targets linear TV, Marketo updates & YouTube rolls out more ad extensions
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe bringing digital targeting, measurement capabilities to Linear TV Oct 1, 2018 by Greg Sterling Partnership with Placed enables offline visits to be linked to TV ad exposures. Release Notes: Marketo […]
Building your martech stack: Try design thinking to identify the right solutions
Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and 'go beyond the demo.'
Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizable
Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency enhancements.
Marketing Day: Pinterest ad revenue, Pew social media report, YouTube ad extensions
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Release Notes: Marketo unveils fall updates, adds AI setup, enhances Bizible
Several components released or acquired last spring -- Engage, Sky and Bizible -- see new efficiency enhancements.
Publishers on Twitter can now monetize videos viewed by global audiences
Previously, publishers could only monetize organic video content within their home country feeds.
Pinterest expected to hit $1 billion ad revenue by 2020
New ad products, including video, and a growing audience will put Pinterest's average ad revenue per user in the US closer to Snapchat and Instagram, according to eMarketer.
Pew: Internet adoption, social media usage have been flat since 2016
While the overall numbers have peaked, there is still growth and change within categories.
YouTube rolls out more ad extensions, incremental lift measurement
Video ad extensions will soon include actions like finding a movie showtime, downloading an app or booking a trip.
MarTech Today: Scott Brinker’s ‘Four Forces,’ Findera’s search engine for business pros & 50 million hacked Facebook accounts
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Sep 28, 2018 by Barry Levine In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation […]
Adobe bringing digital targeting, measurement capabilities to Linear TV
Partnership with Placed enables offline visits to be linked to TV ad exposures.