Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making moves to Amazon advertising.
More from MarTech: Page 4
MarTech Today: Nielsen Catalina expands purchase-based TV ad targeting, an AR Halloween pre-show invades movie theaters & GDPR complaints stack up in the EU
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Nielsen Catalina now targets ads using purchase data on Connected TV and OTT Oct 10, 2018 by Barry Levine Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and […]
YouTube cracks down on duplicate content videos
Did your YouTube channel get removed over duplicative content, here is why.
Nielsen Catalina now targets ads using purchase data on Connected TV and OTT
Previously, Nielsen Catalina used its loyalty card/coupon data only for linear and addressable TV.
An AR Halloween pre-show invades movie theaters
National Cinemedia started employing augmented reality in thousands of theaters last spring, and is now launching its first one for ghosts’ favorite holiday.
Marketing Day: Facebook ad effectiveness tool, Yahoo Small Business comeback, Google Home Hub
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
GDPR complaints stack up across the EU as regulators prepare to issue fines
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding abroad.
Yahoo Small Business is back with new investments from Verizon
The wireless carrier is investing and its sales and stores infrastructure could boost YSB sales.
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020. Call analytics play a vital role in establishing the relationship between online […]
Facebook unveils new ad effectiveness tool for Marketing Partners
Along with Creative Compass, Facebook announced partner program expansions for consultants, smaller agencies.
Why Google’s Home Hub could outsell Echo Show, other smart displays
The new device is priced right and offers more capabilities out of the box.
MarTech Today: The ‘first IP-to-POI’ database, Adobe’s integration of Magento & Facebook’s new Portal video chat devices
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digital Element launches the ‘first IP-to-Point of Interest’ database Oct 9, 2018 by Barry Levine It’s more granular and reliable than GPS-to-POI, says the Atlanta company. Adobe completes Magento integration, aims […]
Google appeals record $5 billion EU antitrust Android fine
Google said when the fine was imposed in July that it would appeal, will argue its practices benefit consumers.
Adobe completes Magento integration, aims to ‘make every moment shoppable’
The integration includes a new Page Builder, Payments and Progressive Web App Studio in Magento, and the ability to access Magento inside Experience Manager.
Digital Element launches the ‘first IP-to-Point of Interest’ database
It’s more granular and reliable than GPS-to-POI, says the Atlanta company.
Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What marketers are saying about Facebook’s new Portal video chat devices
Some marketers see opportunity -- even if they don't quite know what that is yet.
Why nothing matters more than your email’s subject line
Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement.
The role of strategic marketing operations in addressing today’s top 3 CMO challenges
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers.
Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marketing budgets on digital
Telephone interviews with 200 companies reveals surprisingly low digital marketing investments.
How MarTech Today is changing to support you better
We’re here to help digital marketers, and we take it very seriously.
How Marketing Land is changing to support you better
We’re here to help digital marketers, and we take it very seriously.
MarTech Today: The IAB’s new PrivacyChain, LivePerson acquires Conversable & Google closes Google+
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems Oct 8, 2018 by Barry Levine Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease […]
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer.
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]
How the IAB Tech Lab’s new PrivacyChain could solve one of consent management’s biggest problems
Now entering a testing-and-comments phase, the blockchain-based PrivacyChain could ease tensions between advertisers, publishers and consumers.
Marketing Day: Google+ data exposure, Brandwatch merges with Crimson Hexagon, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How the Halloween zombies can help close your revenue gap
Here are five possible ways to learn from your email zombies, a.k.a. your attrited customers who still get your emails.
The power of disruptive digital narrative
The key to creating more engaging online stories may be letting your audience fill in the blanks.
LivePerson boosts its automated conversational capabilities with Conversable acquisition
Conversable brings AI, social listening and interaction templates to LivePerson’s customer service-oriented bots.
Google to shutter Google+ following undisclosed data exposure
The final closure will happen in August 2019, but few marketers will suffer as a result.
MarTech Today: IBM Watson gives its intelligent ads wider release, Brandwatch and Crimson Hexagon merge & Pandora launches analytical tools
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM Watson give intelligent ads wider release, expands targeting Oct 5, 2018 by Barry Levine Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads […]
IBM Watson give intelligent ads wider release, expands targeting
Watson Ads Omni, Media Optimizer and Predictive Audiences are now using Watson’s neural nets to create ads that better match viewers.
The MarTech Minute: Applift gets a new look, Dynamic Yield’s personalization tools, more
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Instagram’s AR camera effects, MarTech East 2018, Data Transparency Label
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook is giving more Instagram developers access to AR camera features
Spark AR, the newly rebranded Facebook Camera Effects Platform, is now accepting applications from developers to be part of the closed beta program.
Brandwatch, Crimson Hexagon merger gives rise to social-based market intelligence
With Crimson Hex’s strength in machine learning and Brandwatch’s in scale and UI, the CEO says, the newly integrated platform will reach out beyond social listening.
Facebook to release first-party cookie option for ads, pull web analytics from Safari
Facebook follows Google and Microsoft in offering a first-party solution to browsers that block third-party cookies.
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
The company says that the SoundCloud partnership expands its total addressable audience to 100 million.
MarTech Today: How marketers can be ‘just evil enough,’ the 3 challenges for CMOs & the sales tech landscape
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Entrepreneur Alistair Croll wraps MarTech East 2018 by imploring marketers to be ‘just evil enough’ Oct 4, 2018 by Barry Levine It’s about finding the opportunity to generate attention, he said, […]