Marketing Day: Facebook fights low quality ads, Pinterest updates Ads Manager, Twilio acquires SendGrid
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
More from MarTech: Page 3
Facebook cracking down on ads with clickbait headlines, sensationalized language
The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized.
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm
The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers
Just 5 percent of the retailers plan to focus spend on late-season shoppers. according to a Nanigans study.
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping
The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information.
Fullscreen offers marketers another YouTube brand safety tool
With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world's biggest video platform.
MarTech Today: Autopilot’s collaborative customer journey, Twilio buys SendGrid & Facebook’s Project Ripley
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Autopilot debuts real-time collaborative customer journey map Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as […]
Forecast: Open exchanges will see declining share as programmatic money goes direct
By 2020 direct and private marketplaces will capture 'four of every five' US programmatic ad dollars.
How will Google’s new Android app licensing rules in Europe impact Chrome and search?
The company is unlikely to see any loss of mobile search share as a result of complying with Europe's antitrust decision.
It’s time to change up your martech stack graphic
Marketing technologists: Let's leave slick logo-studded slides behind and show we're serious about business.
Marketing Day: Facebook TV, YouTube ad metrics, native ad tests
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook: Coming to a TV near you?
The company is rumored to be working on a device under the name Project Ripley to launch next spring.
Autopilot debuts real-time collaborative customer journey map
The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years.
Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube
Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.
MarTech Today: Braze launches an app ecosystem, Semcasting’s ‘first self-serve deterministic attribution platform’ & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Braze launches an app ecosystem with more than 45 integrations Oct 15, 2018 by Barry Levine Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it […]
Sales and marketing: Decision makers say you’re sending mixed messages
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in messaging to potential buyers.
YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30
Google says the new attribution will better reflect the role of video in the customer journey.
From funnel to flywheel
If you’re like most marketers, you could name the basic parts of the sales funnel in your sleep: Awareness, Interest, Evaluation, Decision, and Purchase. Of course, businesses have tweaked the model over the years, adding extra steps and so forth, but the basic premise has remained the same. But there is one problem with the […]
Semcasting unveils ‘first self-serve deterministic attribution platform’
Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional service.
Braze launches an app ecosystem with more than 45 integrations
Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel and functional reach.
Native ad test in Google Discover feeds gets a new look
The ads reflect the new design of Google Discover, previously known as Google Feed.
Marketing Day: Holiday shopping on Amazon, Facebook Audience Network SDK, ecommerce forecasts
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Survey: People plan to use Amazon 3-to-1 over Google for holiday shopping
What's new and striking about this survey is the runaway gap between Amazon and everyone else.
Facebook opens Audience Network SDK beta program for developers, publishers
Beta users will be able to give feedback on ways to improve the final tool and have the opportunity to earn Facebook advertising credits.
Analysts agree: Ecommerce sales set to deliver robust holiday retail growth
Deloitte forecasts up to a 22 percent increase in ecommerce sales, online sales are expected to reach $128 to $134 billion.
MarTech Today: Realeyes’ new Attention Metric, Freshworks launches ‘omnibot’ AI engine & attackers took data from 29 million Facebook users
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Realeyes says it can measure if people are paying attention to ads Oct 12, 2018 by Robin Kurzer The company’s new Attention Metric measures actions that signal a lack of attention, such […]
Do you still need a PPC tool with the new Google Ads?
Four ways a great PPC tool can turn you into a PPC rockstar.
The MarTech Minute: Freshworks unveils Freddy, Unacast taps into new insights, Looker 6 released
The martech week in review: News and announcements in marketing technology this week that you might have missed.
Marketing Day: Facebook on massive data breach, Twitter GDPR investigation, and more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data
14 million users had names, contact details, bio information, location and search history stolen, among other details.
Twitter reported to be under investigation for violating GDPR
Irish privacy authorities are looking into whether Twitter was in breach of the European law when it refused to comply with a user's request to see his data.
Realeyes says it can measure if people are paying attention to ads
The company's new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye movements.
Is it time to graduate to Google Analytics 360?
It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms. It might be time to upgrade to Google Analytics 360. This eBook from InfoTrust will provide you with everything you need to know when considering […]
MarTech Today: Phrasee’s campaign against using fear in ads, YouTube cracks down on duplicate video & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns Oct 11, 2018 by Barry Levine The AI-powered marketing content firm says AI, hyper-personalization and big data give […]
Voice search isn’t the next big disrupter, conversational AI Is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning.
Facebook purges 800 political spam Pages, accounts from its platform
The move is the latest effort by the beleagured social network to combat 'fake news' and stem the spread of misinformation.
Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly.
Marketing Day: YouTube duplicate content crackdown, Facebook’s local news tool, more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Will Facebook’s news aggregation feature increase engagement for local publishers?
Now in more than 100 cities, "Today In" pulls local content into an opt-in daily News Feed digest and a standalone section within its mobile app.