Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Better together — Using attribution approaches for understanding, not for credit Oct 24, 2018 by John Steinert Don’t get locked into attribution concepts that hurt, rather than help, your efforts to […]
Don't get locked into attribution concepts that hurt, rather than help, your efforts to achieve business goals.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
An Adobe study found that more than half of marketers find it difficult to personalize content at scale. Here's how you can ease the burden.
Users no longer have to go to their Google Account page to access privacy controls.
The messaging app is giving more prominence to its 'Discover' tab where users can directly message companies on the platform.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: SSP Smaato adds machine learning for directing inventory to DSPs Oct 23, 2018 by Barry Levine With this boost, the company says, its Automated Traffic Curation can better match in-app ad […]
CEO Tim Cook is the keynote speaker at the ICDPPC conference in Brussels.
With this boost, the company says, its Automated Traffic Curation can better match in-app ad requests with the right Demand Side Platform.
I just met with the Search Engine Land editors to build out the agenda for SMX® West 2019 and I have to say, I think you’re going to love it. We reviewed more than 100 pitches from passionate search marketers like you and hand-crafted an agenda that delivers cutting-edge, actionable SEO and SEM tactics. Here’s an inside […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it.
Now, the companies say, marketers can understand the competitive positioning of the content they’re issuing.
After Facebook confirmed it used two-factor authentication phone numbers to target ads, we questioned if other platforms did the same. Here's what we learned.
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle launches a ‘CDP-plus’ for its clouds Oct 22, 2018 by Barry Levine Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for […]
When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs you're making.
Attribution: it's worth the trouble. Here are your options and everything you should consider when making this big decision.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Called CX Unity, it provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants Oct 19, 2018 by Barry Levine The report focuses on what it calls “foundational technology,” even as the ground keeps […]
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad agencies, nor is it to “name and shame” any […]
Building a website isn't solely about making it look pretty. Marketing comes first. To ensure you're on the right track, make sure you can answer these 100 questions.
The attribution solution was in beta for more than a year.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The martech week in review: News and announcements in marketing technology this week that you might have missed.
The report focuses on what it calls “foundational technology,” even as the ground keeps shifting.
A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain."
However social media influence on purchases via other channels is strong.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Consumers say they want much more control over their personal data Oct 18, 2018 by Greg Sterling 91 percent of survey respondents expressed a desire to have more control or block […]
91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data.
The matchmaking is based on social posts by brand advocates and by the athletes themselves.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook's Ads Manager will also get four new retention metrics for app install ad campaigns.
CAAF is focused on performance ad fraud on mobile devices.
Quarterly member growth has slowed to less than 2 percent, according to CIRP.
In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more effective.
The company is updating its brand content tag with new language and rolling out the Brand Collabs Manager tool to more countries.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Google ushers in the Age of Conversational Ads with the launch of AdLingo Oct 17, 2018 by Barry Levine The new display ad-like format, available through the regular Google ad platform, […]
The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.