MarTech Landscape: What’s the difference between a data warehouse and a data lake?
For marketers, the difference is more than just the choice of metaphors.
3 things marketers should know about Facebook’s Q3 earnings
The company is investing heavily is shifting its monetization strategy from newsfeed to Stories, messaging and video.
Marketing Day: Video ads, Snap exec team and Chatbot guidelines
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to personalize without crossing the ‘creepy line’
Creeping out your customers is bad for business. Here’s how to message without going over the line.
Video advertising’s bright future and what you should be doing now
Addressable TV will soon be a vital part of any media plan, so dip your toe into the water now.
Snap executive team gets two new chiefs: a chief business officer and chief strategy officer
Snap hired Jared Grusd as its new chief strategy officer and Jeremi Gorman to serve as chief business officer.
Making your analytics work harder and smarter – SMX East 2018
At SMX East 2018 in New York City Jenny Halasz and Simon Poulton shared their best tips for two approaches to upping your analytics game. Here is a brief summary of their main points. You’ll also find links to their presentation decks to learn more.
Study confirms brands’ worst fears about unsafe content
Ads placed in front of or beside unsafe content triggered a range of negative consumer reactions.
How can Amazon chip away at the duopoly?
As marketers increase investment in Amazon's ad platform; SMBs, brand experiences and local content present key opportunities.
MarTech Today: Ipsos buys Synthesio, why data onboarding matters & best practices for tag management
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Research firm Ipsos buys social listening platform Synthesio Oct 30, 2018 by Barry Levine The move is the latest in a series of acquisitions and mergers that are turning social media […]
Facebook Q3: Beats on earnings but disappoints on revenue
Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors.
Quick guidelines for getting users info they need in chatbots
Chatbots require different ways of thinking about info structure and flow, just as conversations are different from pages.
Marketing Day: AdSense quality changes, Quora CPM ads & 280-character tweets
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why data onboarding matters more today than one week ago
Why data recency and real-time processes can make all the difference when you're appending new information to your customer records.
AdSense users will have to submit all new sites for verification
No more adding existing code to new sites without AdSense review and approval.
Research firm Ipsos buys social listening platform Synthesio
The move is the latest in a series of acquisitions and mergers that are turning social media platforms into larger suites of tools.
Advertisers can now use CPM bidding to buy Quora ads
Advertisers now have three different ways to bid on Quora ads: CPM, CPC and target CPA.
Despite 280-character expansion, short Tweets are still the norm
After increasing Tweets to 280 characters a year ago, Twitter says the most common length of a Tweet is still under 35 characters.
MarTech Today: Vimeo integrates with LinkedIn, the latest version of Facebook’s Marketing API & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: Vimeo integrates with LinkedIn to enable video publishing to company pages Oct 29, 2018 by Amy Gesenhues Vimeo announced on Monday end-to-end integration with LinkedIn via its ‘Publish to Social’ feature. […]
How to boost search rankings using only your internal linking strategy
Three examples of site architecture modifications that offer big SEO gains in digital marketing.