The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently encountered misconceptions about domain name registration, […]
Ads using Facebook’s lifestyle templates can feature full-width photos with tagged products and maps to nearby store locations.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big ecommerce players are often making critical SEO mistakes that should not be emulated.
HubSpot and Marketo customers can leverage CRM data in AdRoll ABM.
Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns.
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention.
Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be part of the program.
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.
How do you write a product description that compels people to buy? Contributor John Lincoln outlines 12 tips for creating product pages that are bound to turn prospects into buyers.
Its three new modules track viewers’ attention by measuring when they change the channel or otherwise show lack of interest.
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
If you want to have a strong data-driven organization, it's essential to use data throughout your design process. Columnist Brian Massey shares tips to help you be a data leader in your design decisions.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs Sep 8, 2017 by Barry Levine Podcast creators tout their burgeoning new lineups, while researchers point out that listeners consider ads to be […]
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering.
How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization.
Noticed the new "questions & answers" section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy.
Twitter's account-sharing feature has only been available through TweetDeck's desktop site -- until now.
Responsive design sites utilize the same HTML for users, regardless of device -- but that doesn't mean that all users are getting the same experience. Columnist Abraham Nord shares a case study in which segmenting results by device type provided insights that led to a significant conversion boost.
Study also found that average accuracy of exchange-derived locations is "over 4 New York City blocks."
In an ever-changing social marketplace, how can brands can keep up? Columnist Dayle Hall shares four ways to help your brand unlock the power of social.
To accelerate publishers' slow adoption of Ads.txt, advertisers are prepared to begin enforcing the anti-fraud initiative as soon as the fourth quarter.
A look at the state of cross-device media buying and the challenges and opportunities that lie ahead.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: FAQ: Addressable TV & the convergence of digital video and TV ad buying Sep 8, 2017 by Ginny Marvin A look at the state of cross-device media buying and the challenges […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
How is computer vision changing the face of marketing? Columnist Daniel Faggella takes a look at three current applications and the promise they hold for marketers.
Google previously owned, then sold Motorola. It might get back into the handset business with an investment or purchase of HTC.
From the early days of 18th century loyalty programs, techniques to improve customer loyalty have considerably evolved. Contributor Shawn Gold takes a look at the next iteration and how it can benefit your brand this holiday season.
If your employees aren't engaged, your marketing efforts will be for naught. Columnist Karen Steele discusses four ways to help you create a culture of engagement in your organization.
Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it.
Kyle Duford, the Global Digital Lead for Dr. Martens, will be a part of the 'Creating Superaudiences: Personalizing the Customer Experience' panel at MarTech Boston.
Like the Industrial Revolution, he says, it’s about many things, but its base skill is handling huge volumes of decision-making.
How secure is your email program? Columnist Scott Heimes believes DMARC is a vital tool in the war against fraudsters and outlines easy ways to implement it in your own organization.
The tool, now out of beta, shows traffic sources going back three levels and makes recommendations on where to spend to increase visitors.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: DemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ — site traffic Sep 6, 2017 by Barry Levine The tool, now out of beta, shows traffic sources […]
Last year, Facebook said it would bring the immersive ad format to Instagram. Now it’s beginning to do so.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.