IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising
A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic buying and selling.
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Amperity emerges from stealth with a muscular CDP
Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the ability to make data like transactions part of the operational mix.
Are you making a mistake by focusing solely on new customers?
It's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers.
What the FTC’s latest endorsement disclosure actions mean for marketers
Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools.
MarTech Today: Ad industry rails against Safari’s cookie-blocking, Amperity’s muscular CDP & IAB Tech Lab’s draft OpenRTB 3.0
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digital ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11 Sep 14, 2017 by Ginny Marvin Major industry groups say Apple is instituting “opaque and arbitrary standards for […]
Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
Major industry groups say Apple is instituting "opaque and arbitrary standards for cookie handling" that threaten the internet economy.
How to conduct an SEO content audit
Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs.
SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing
Get to Know SurveyMonkey SVP Marketing Communications Bennett Porter
Martech enablement series: Part 6 — Building the car
In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the “car” of the race team and how its corresponding systems allow your marketing organization to take action with its martech stack.
Stop wasting your marketing efforts: The 3 prongs to inbox placement
Columnist Mary Wallace explains how your technical setup, list management and marketing strategy all affect inbox placement and the chances of your messages being seen.
When Amazon comes for your company, don’t lose focus on what matters: Your customer
Amazon appears to be an unstoppable powerhouse gobbling up its competitors. So how do you ensure your company's survival? Contributor Joe Hyland explains why it comes down to creating engaging customer experiences that build brand loyalty.
7 killer ad tips for YouTube & video
Looking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video advertising platform.
What’s better than a marketing tech stack? Your marketing org stack
We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code), with a little friendly competition and trophies […]
Tobii Pro employs its eye-trackers to find out what attracts attention in a car showroom
This is the first public data from a showroom study using Tobii’s glasses.
MarTech Today: Media Trust’s vendor network, Facebook’s Bonfire video app & the rise of personal assistants
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net Sep 13, 2017 by Barry Levine The Digital Vendor Risk Management service certifies vendors […]
Marketing Day: Facebook tests Bonfire video app, a personalization road map & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Fake news! How to recognize bad advice in link building and SEO
Overloaded with content? Julie Joyce explains why it's essential for SEOs and link builders to learn how to wade through a sea of potential misinformation.
How retailers can put Amazon to work for them
Many brick-and-mortar businesses have come to view Amazon as a threat to their bottom line, but columnist Adam Dorfman illustrates how smart business owners are using Amazon to their advantage.
Facebook tests group video chat app called Bonfire
Facebook’s Messenger added group video calling last year, begging the question of why the company needs another stab at the market.
A marketing road map for personalization
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don't overlook some non-technical factors that will improve your organization's personalization efforts.
Maybe the marketing funnel is dead, too — and here’s what can replace it
Is it time to say goodbye to the venerable marketing funnel? Not just yet. But columnist Justin Dunham believes marketers need to think about what a user is trying to accomplish, not where they are in the funnel.
With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net
The Digital Vendor Risk Management service certifies vendors who have agreed to fix their code on sites and apps to comply with GDPR and other policies.
The rise of personal assistants
How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.
41% report doing majority of their holiday shopping online last year [Survey]
The Walker Sands 'Future of Retail 2017 Holiday Report' surveyed more than 1,600 consumers to identify online shopping trends.
Facebook will tell brands where their ads appeared, ban certain content from carrying ads
Facebook plans to provide advertisers with post-campaign placement reports and has listed nine categories of content ineligible to feature ads.
Hootsuite adds user reviews by integrating ReviewTrackers
Brands can now see and act on reviews in the social management platform’s dashboard, next to social posts.
Apple’s ARKit launches a new channel: The hidden layers of reality
With similar new tech from Google, Microsoft and Facebook, advertising and marketing now have new dimensions.
MarTech Today: Apple’s ARKit, Hootsuite adds user reviews & a road map for personalization
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Apple’s ARKit launches a new channel: The hidden layers of reality Sep 12, 2017 by Barry Levine With similar new tech from Google, Microsoft and Facebook, advertising and marketing now have […]
Facebook is consolidating its ad-buying tools and combining its ad placement options
Facebook is merging Ads Manager and Power Editor and bridging Instagram’s Stories with its other ad inventory.
Maximizing the potential and value of your SEO team
Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand.
Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’
The company also announced Apple Watch 3 with cellular connectivity.
Marketing Day: Facebook Instant Articles update, Google Display Network & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
Resulticks’ marketing platform now offers a new channel: Voice agent
The Singapore-based company says this is the first voice agent integrated with a full customer life cycle.
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Sam Melnick, the VP of Marketing for Allocadia, will be a part of the 'How a $1B Startup Runs Marketing to Lead Digital Transformation' panel at MarTech Boston.
Google Display Network: An optimization and fraud-avoidance guide
Columnist Ratko Vidakovic highlights issues that can potentially arise during a GDN campaign and discusses ways to optimize your display advertising campaigns to avoid fraud and reach your performance goals.
MarTech Today: Resulticks adds voice agent channel, AdRoll launches ABM platform & Google’s AMP Client ID API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Resulticks’ marketing platform now offers a new channel: Voice agent Sep 11, 2017 by Barry Levine The Singapore-based company says this is the first voice agent integrated with a full customer […]
8 reasons to attend MarTech this October in Boston
Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. The MarTech conference is no exception! Let’s count down the top eight reasons why you should join us in Boston this October 2-4: 8. MarTech connects the dots “I find this the only conference that […]
Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Reducing shopping cart abandonment represents billions in potential additional revenue for retailers.