Why marketing convergence is non-negotiable in a post-mobile world
In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key.
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Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool
The brand is using a mobile wallet pass to promote its anti-animal-testing campaign.
Lytics becomes first customer data platform to add campaign coordination
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’ customer data.
Microsoft is newest member of Coalition for Better Ads
The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad experiences.
Snapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiences
Snapchat is expanding the program’s scope to include companies that specialize in producing the content that appears after people swipe up on an ad.
3 behavioral stats for retailers to supercharge your holiday strategy
Columnist Andrew Waber takes a look at consumers' retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season.
Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.
RevJet launches a ‘creative operating system’ with point solutions as installable apps
The company says that the browser-based Orora and its AppXchange, for desktop and mobile, are the first of their kind for creative use cases.
Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the 'A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?' panel at MarTech Boston.
Report: Amazon readying launch of Alexa-powered smart glasses
They would look like a regular pair of spectacles, with no camera.
A little yoga makes for a lot better ABM: How to design in flexibility to unleash agility
How do you take your Account-Based Marketing to the next level? Contributor John Steinert shares “ABM yoga” tips to foster collaboration between your marketing and sales teams and enhance your ABM agility.
MarTech Today: RevJet’s ‘creative operating system,’ Salesforce enhances Sales Cloud & futuristic ad channels
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: RevJet launches a ‘creative operating system’ with point solutions as installable apps Sep 19, 2017 by Barry Levine The company says that the browser-based Orora and its AppXchange, for desktop […]
Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns.
Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales teams.
Pinterest opens self-serve version of Pin Collective branded-content program
Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform.
5 futuristic advertising channels and the first rule of advertising dynamics
To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects will emerge over the next three to five years.
IAB sets up Blockchain Working Group for advertising
The move by the standards-making body shows that blockchain is growing up.
MarTech Today: Janrain’s new access control, IAB Tech Lab’s Blockchain Working Group & Apple defends Safari 11
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Janrain launches centralized data access control Sep 18, 2017 by Barry Levine The new Advanced Policy Manager provides what the company calls ‘the first standardization of access control across sites and […]
Facebook will block advertisers from changing link previews, but hasn’t yet
Brands had used the option to reposition news articles as promotional content.
Janrain launches centralized data access control
The new Advanced Policy Manager provides what the company calls 'the first standardization of access control across sites and apps'.
Marketing Day: AdWords competitive analysis, micro-moments & Facebook ad targeting news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
IAB Tech Lab sets up Blockchain Working Group for advertising
The move by the standards-making body shows that blockchain is growing up.
Competitive analysis: Making your auction insights work for you
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
Are you ready to evolve beyond marketing automation in the next era of B2B marketing?
Columnist Scott Vaughan says marketing automation's "teenage years" are resulting in some soul-searching for B2B marketers and the leading marketing automation providers.
Why the C-suite loves loyalty
Contributor Evan Magliocca discusses the benefits of loyalty and why increasingly leadership is pointing to it as a means to know customer health, show stability and keep investors happy.
To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments
Today's highly connected consumers expect instant gratification. Contributor Brian Solis explains how brands can gain a competitive advantage by optimizing mobile experiences to deliver real-time value to these customers.
For Staples, it’s no longer just about office supplies
These days, even the place where you get printer ink and paper clips -- or smartphones -- wants more. It wants a relationship.
Thunder boosts personalization and performance following Adacus acquisition
The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual personalization and cross-device identification.
Apple defends action against ‘pervasive’ ad tracking in Safari 11
Responding to ad industry accusations that it is inhibiting user choice, the company sticks by its privacy-first stance.
Martech enablement series: Part 7 — Insights, intelligence and integration
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team.
MarTech Today: Thunder boosts personalization, how to evolve beyond marketing automation & advertisers rail against cookie-blocking in Safari 11
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Thunder boosts personalization and performance following Adacus acquisition Sep 15, 2017 by Barry Levine The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual […]
Gab.ai sues Google after removal from Play store for hate-speech violations
Social network created as 'safe space for the alt-right' claims Google abused its market power.
Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’
A ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user data.
Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket
Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.
Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes […]
How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare
Facebook's and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those sizes stack up.
iOS 11 will accelerate the need for cookie-less tracking
With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy.
Clash of Clans reclaims its lead on YouTube’s top 10 list of most popular video ads in August
Supercell's popular video game is a veteran on YouTube's ad leaderboard, but hasn't held the No. 1 spot since May.
Samsung’s 6-second video spot ranks #1 on YouTube’s first bumper ad leaderboard
This is the first time YouTube has released a list ranking six-second bumper ads.