How Valassis used bots on Facebook Messenger to drive offline auto sales
The program was successful because it also included qualified ad targeting and human follow-up.
More from MarTech: Page 2
YouTube unveils new tools to create custom ads at scale, sequence videos & more
Director Mix can create huge numbers of ads tailored to custom audiences based on actions taken on other Google services.
MarTech Today: Live data in digital billboards, executing martech enablement & the URL versions to add to Google Search Console
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digital billboard ads for Virgin Train display live travel times in the UK Sep 25, 2017 by Barry Levine The campaign creators say this is the first time traffic and location […]
Pinterest signs visual search & advertising deal with Target to license its Lens technology
In a multiyear deal, Target will embed Pinterest’s visual search feature in its apps and will commit to spend an undisclosed amount on Pinterest ads.
Marketing Day: Google My Business, AI for link building & Instagram’s 2M monthly advertisers
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google is making strides with Google My Business
Though Google My Business isn't perfect, columnist Brian Smith believes that recent updates and added features illustrate Google's commitment to making the platform work for local business owners.
Digital billboard ads for Virgin Train display live travel times in the UK
The campaign creators say this is the first time traffic and location data have been shown together in an outdoor campaign.
Instagram hits 2 million monthly advertisers, doubling in six months (again)
Instagram crossed the 1-million-advertiser mark in March and is closing the gap on Facebook’s 5 million.
Video marketing prep for great holiday results
Santa doesn’t visit every house in one night. So why hold yourself to a tight turnaround? Columnist Brent Hieggelke advises brands to start celebrating the holidays now, so they might get a full stocking of sales results come December.
Sailthru issues a Personalization Index for online retailers
Among the hundred retailers, only two scored just over 70, out of a possible 100.
Even for email, experience is everything
While campaign numbers and email platforms are important, columnist Jose Cebrian believes marketers can't afford to ignore the experience their subscribers are getting.
6 ways the Era of Bots could dramatically change how products are marketed and sold
The CEO of a bot-building platform envisions the real impact of bot-based commerce.
Marketing technology can’t fix a flawed process, says VisionEdge Marketing’s President
VisionEdge Marketing's Laura Patterson will be a part of the 'How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations' panel at MarTech Boston.
MarTech Today: Sailthru’s Personalization Index, AI for link-building & programmatic TV is the future
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sailthru issues a Personalization Index for online retailers Sep 22, 2017 by Barry Levine Among the hundred retailers, only two scored just over 70, out of a possible 100. 6 ways the […]
YouTube Studio updates let creators schedule posts & see subscriber numbers in the app
The new features make it easier for creators to manage their YouTube channels from mobile devices.
Facebook will measure how its ads compare against, complement TV campaigns
Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.
SEO 101: Which URL versions to add to Google Search Console
Can you really afford to miss out on free technical data about your website's performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage.
Marketing Day: Social media ad fatigue, programmatic TV & holiday email subject lines
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Rise of the strategic marketing operations leader: Part 1 Sep 22, 2017 by Debbie Qaqish Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives […]
Rise of the strategic marketing operations leader: Part 1
Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they're driving change in their organizations.
How to use AI for link building and improve your search rankings
As artificial intelligence (AI) continues to grow in popularity among consumers, marketers working in search engine optimization must consider how it can make their work easier and help them get better results.
Social media ad fatigue: How to combat it without spending all day making new creatives
Ad fatigue is a problem we're all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively.
Programmatic TV is the future: Here’s how to capitalize on the opportunity
As programmatic TV continues its inexorable march forward, columnist Grace Kaye explains how you can get in on the game and optimize your programmatic TV advertising.
5 ways to write better email subject lines this holiday season
During the busy holiday season, how do you make your emails stand out in consumers’ inboxes? Columnist Kyle Henderick believes the right subject line is just as important as the message itself.
The Trade Desk integrates connected TV buying and measurement directly into its platform
Ad buyers can target, measure and retarget addressable TV households across screens.
MarTech Today: WhatsApp’s plans for business, Google’s new anti-fraud initiatives & rise of the strategic marketing operations leader
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: What marketers make of WhatsApp’s plans for businesses Sep 21, 2017 by Tim Peterson The Facebook-owned messaging app’s global user base creates an opportunity for it to serve as an […]
What marketers make of WhatsApp’s plans for businesses
The Facebook-owned messaging app's global user base creates an opportunity for it to serve as an email marketing alternative abroad.
Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Anatomy of a Google search listing
There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google's search listings can give you the best chance for success.
3 reasons SEO is the account-based marketer’s secret weapon
A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they're better together.
Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs
M will use Fandango’s Chat Extension so that people can pull up a list of showtimes from Fandango’s site when planning an outing with friends.
Display advertising: 3 ways to improve your campaign targeting
Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy.
Google announces new anti-fraud initiatives for DoubleClick Bid Manager
The measures include a push for greater ads.txt adoption, invalid traffic reporting and automated refunds.
Want to win more sales this holiday season? Don’t bet the farm on digital
When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital.
Facebook will target ads to people based on store visits, offline purchases, calls to businesses
Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.
Pinterest’s interest-based ad-targeting options swell to more than 5,000
Pinterest’s expanded targeting options are supplied by its Taste Graph that has indexed more than 100 billion pins.
MarTech Today: Optimizing campaigns with call tracking, Lytics adds campaign coordination & account based marketing
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.
Facebook will add ‘more human review’ of ad-targeting options
After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week.
Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
An integrated approach: From SEO to PPC and beyond
Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.
Successful brands aren’t focusing on what’s now — they’re focusing on what’s next
Don't wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your customer data to anticipate what they may desire next.