Facebook expands test to show News Feed-like ads in Messenger globally
The sponsored message inventory is available by default for Facebook Traffic and Conversion campaign objectives.
The sponsored message inventory is available by default for Facebook Traffic and Conversion campaign objectives.
News Media Alliance wants to collectively bargain with the big platforms to secure more ad revenue.
With 85 million members, Amazon Prime could be the most effective loyalty program ever.
The combination aims to provide CPG brands with answers to fundamental questions about consumer behavior.
Thinking of swapping out your customer service agents with chatbots? Before you do, columnist Jordan Kasteler discusses the pros and cons of the technology and what the future holds for brands.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: News media seek to wield antritrust law in negotiations with Google, Facebook Jul 10, 2017 by Greg Sterling News Media Alliance wants to collectively bargain with the big platforms to secure […]
Publishers want exclusivity, and advertisers want amplification, so what's the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What's been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond Computers.
How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing.
Both companies drop the price on their smart speakers, but Amazon's aggressive discount could win the day.
Just because it's the lazy days of summer, it doesn't mean it's time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months.
As the battle over net neutrality heats up, columnist James Green chips away at some misconceptions about the regulations to help you understand what's at stake for advertisers.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The marketing leader’s case for arming creative teams with technology Jul 7, 2017 by Alex Withers Creative teams and marketing don’t need to be at odds with one another. Contributor Alex Withers […]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Creative teams and marketing don't need to be at odds with one another. Contributor Alex Withers explains how marketing technology can strengthen collaboration and improve your organization's creative process and workflow.
Columnist Erik Matlick says it's time to focus on the data that's driving ABM and promote collaboration between sales and marketing to drive organizational change.
A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.
Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms Jul 6, 2017 by Ginny Marvin The standard is meant to let in-app ad creators “write once, […]
Get to know Vintage Italia's CMO, Adam Cohen.
Now, marketers and any content creators can add links to their Snaps.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketers accustomed to utilizing the voluminous flow of data provided by mobile device carriers should keep an eye on an upcoming Supreme Court decision.
Originally targeted at individual experiences, 360-degree video is now being shown to audiences in showrooms, trade shows and other venues.
Latest data from Consumer Intelligence Research Partners estimates that Prime membership has grown 35% in the past year.
Developer advocates are key to building and engaging with technical customer communities. Contributor Josh Aberant explains their role and the special skills they’ll need.
Despite all the talk surrounding artificial intelligence, media agencies still have a long way to go with it. Columnist Grace Kaye discusses where agencies are right now with AI and what we can expect to see in the future.
Thinking of asking a celebrity or industry leader to take over your Instagram account? Contributor Cley Williams shares eight steps to help ensure it's a success.
The standard is meant to let in-app ad creators "write once, run anywhere." The latest version offers new functionality.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: WeLens introduces software to manage group screenings of 360-degree video VR Jul 5, 2017 by Barry Levine Originally targeted at individual experiences, 360-degree video is now being shown to audiences in […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
It can be tough to determine if a 'no obligation' audit email is legitimate. Thankfully, columnist Dianne Huff shows how you can identify scams -- and how to get basic website audit information for free.
Trying to determine whether it's worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.
Columnist Jose Cebrian believes that to get the most out of marketing technology, you need to hire the right people who can help you use it to its fullest.
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads.
Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line.
One in three of the CMOs to rank on Forbes' list were women.
Olivier Padiou points to customer expectations of personalization, product identity and user-generated contexts as the key drivers.
Columnist Alison Lohse explains why insights into the customer journey are key to helping your measurement program reach its full potential.