4 things missing in your app that are costing you users
How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.
More from MarTech: Page 4
An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
An update on executive changes on the editorial team
Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
The 7 rules of respectful marketing
As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.
Facebook tests ads in Marketplace, its Craigslist-like shopping section
In a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace.
Branded storytelling: Capitalizing on moments that matter
It's not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.
Will People-Based Marketing take over?
Maybe, but first let’s define what it is.
MarTech Today: People-Based Marketing, voice-device purchases & consumers over bots
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Will People-Based Marketing take over? Jul 13, 2017 by Barry Levine Maybe, but first let’s define what it is. Report: Native ad buying surges 74%, programmatic slips 12% Jul 13, 2017 […]
Marketing Day: Dynamic email, YouTube’s top ads in June & LinkedIn video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SEM growth hack #4: Grow ROI with cross-channel optimization
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.
Report: Native ad buying surges 74%, programmatic slips 12%
Brand safety concerns are seen as cause of programmatic decline.
Rented media: When paid and owned media combine
As the lines between martech and ad tech continue to blur, owned media and paid media are intersecting. Contributor Victor Wong points to social, email and web presence channels as highlighting the trend.
Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers' loyalty.
YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
In May, the top spot from Clash of Clans generated more than 87 million views.
LinkedIn starts letting people natively upload videos that play automatically
In addition to letting some users upload videos, LinkedIn will share viewership stats, including information about viewers’ companies and job titles.
How to ask survey questions of liars and pretenders
It's easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants.
Google wins French court decision, won’t have to pay $1.3 billion in back taxes
It's a big win, but the French government has vowed to appeal the decision.
Customer experience without engagement: A dead-end street
Columnist Karen Steele says that without engagement and the right application of technology, you'll fail to deliver a customer experience that keeps consumers coming back for more.
CommuteStream now offers native ads for dozens of transit apps around the US
The Chicago-based company, which says it is the only one specializing in ads for these kinds of apps, is expanding its markets and going beyond banners.
MarTech Today: CommuteStream’s native ads for transit apps, winter for martech & optimizing for voice search
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CommuteStream now offers native ads for dozens of transit apps around the US Jul 12, 2017 by Barry Levine The Chicago-based company, which says it is the only one specializing in ads […]
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content strategy.
Marketing Day: Prime Day results, YouTube remarketing & the QVC/HSN merger
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Prime Day delivers a 60% increase in profits for Amazon sellers [Feedvisor data]
Amazon says one merchant, Furbo Dog Camera, generated 500 times its normal daily sales during the Prime Day event.
Key notes on optimizing for voice search: Conversation, content and context
Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.
AMP for Advanced SEOs: SMX Advanced insights
Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages (AMP).
Attack of the clones: Here’s a script to fight duplicated ads
Duplicate ads can make it difficult to properly manage your AdWords campaigns, but finding duplicate ads in a large account can be nearly impossible. Luckily, thanks to columnist Daniel Gilbert, there's a script for that.
How marketers can finally bring the ‘personal’ to personalization
Contributor Peter Cassidy believes the intelligence and automation of machine learning can arm marketers with the ability to connect with consumers on a personal level.
Prime Day 2017 was Amazon’s biggest sales day ever
Summer shopping event also gives Amazon its biggest one-day growth in Prime memberships.
Google enables YouTube remarketing audiences for RLSA to retarget video viewers in search
The option expands data sharing between the two channels.
No such thing as a free launch: A launch marketing checklist for multilocation businesses
Launching in a new city can be rewarding... or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one.
From @Chiefmartec: Is winter coming for martech? Or just for martech VCs?
Scott Brinker challenges the idea of a 'martech apocalypse,' noting that the platform landscape continues to grow in spite of increased predictions of consolidation.
MarTech Today: QVC/HSN merger, PlaceIQ/IRI partnership, & the future of Facebook chatbots
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How the QVC/HSN merger illuminates the future of omnichannel shopping Jul 11, 2017 by Barry Levine That future depends on what kind of shopping experience customers want. Attend MarTech at […]
Google bars AdSense publishers from using pop-under ads
Google ads also may not be served in pop-unders or pop-ups.
Marketing Day: Facebook Messenger ads, Prime Day drives Prime memberships & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How the QVC/HSN merger illuminates the future of omnichannel shopping
That future depends on what kind of shopping experience customers want.
5 common mistakes made by B2B paid search novices
Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.
B2B applications of AI in marketing: Two use cases that matter
Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services.
Attend MarTech at the lowest price possible. Register now!
The excitement in today’s software driven world is in the entanglement of marketing, technology and management. And we’ll unleash the power, possibilities and passion of the marketing technology community at MarTech October 2-4 in Boston. I’m humbled by the incredible cast of speakers who have agreed to participate; each a bona fide superstar marketing executive, practitioner or thought leader. See […]
On Prime Day, see how competitors are piggybacking on Amazon’s success
Amazon's annual summer shopping event has been a boon not only for the ecommerce giant, but for online retailers in general.
Social media pages for store locations have 5x the engagement of brand pages [Report]
On Facebook, 25x more impressions took place on local Pages.