LinkedIn’s Website Demographics lets brands analyze site visitors using LinkedIn data
LinkedIn’s web analytics tool reports breaks down sites’ audiences into eight categories, including company, job title, location and industry.
More from MarTech: Page 2
Forging customer connections in a privacy-obsessed world
Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn't mean it's a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers' privacy concerns
When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
"Good samaritan was the only motivation," tweeted applications engineer Travis Prebble. "I didn't buy the domain, just paid renewal."
Marketing Day: Rethinking your paid strategy, programmatic content distribution & more
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Got amazing content but no leads? 5 ways to rethink your paid strategy Jul 25, 2017 by Todd Saunders Content marketing isn’t easy — especially if you don’t have a content distribution […]
Nielsen now includes YouTube TV & Hulu Live in C3/C7 TV ratings
Aims to give media buyers and sellers a clearer way to transact on the consumption of linear TV programming on digital platforms.
Amazon’s latest marketing and sales growth strategy: a social platform
Amazon is getting into Instagram and Pinterest territory with its new network aimed at driving engagement that revolves entirely around products.
Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn't easy -- especially if you don't have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.
European regulators turning up the heat on Facebook, other social sites to modify terms
Social sites are being pushed to craft T&Cs very different from those in the US.
Are you a content hoarder? Maybe it’s time for a blog cleanup
Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content.
How to bring your potential customers back with retargeting
The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy -- and ensure that you'll be the company they choose once they're ready.
How to approach your B2B marketing like an NFL quarterback
You need to have your eye on the whole field -- the big picture -- to successfully capture and nurture B2B leads, argues contributor Sonjoy Ganguly.
Amazon advertising: Beyond Prime Day
Whether it's a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to advertise on Amazon.com, the time to do it is now.
MarTech Today: Programmatic content distribution, martech recruiting & Instagram shares Story analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Navigating the programmatic turn in content distribution Jul 24, 2017 by Chuck Moran As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand […]
Marketing Day: Customer journey content, YouTube sunsets video editor & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How long does reputation management take?
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation.
Developing content for the customer journey
Columnist Bobby Lyons explains why SEOs must move away from 'SEO content' and start thinking about content that meets users' needs throughout the buyer journey.
Amazon Prime Day’s surprising effects on Google AdWords performance
Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon's recent Prime Day sale.
Instagram starts sharing analytics for brands’ organic posts, Stories through API — but there’s a catch
Instagram is making it easier for brands to access organic post insights but requiring that they use Facebook to log in to their marketing dashboards.
Navigating the programmatic turn in content distribution
As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.
Voice is an important new channel for brands to measure, but not in a silo
As more brands test out voice technology, voice data will be key to measuring success. Columnist Chris Wareham breaks down the metrics to use and explains why they should complement, not displace, your existing data sets.
It’s a pressure-packed holiday season for retail
As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this holiday season.
YouTube to sunset Video Editor & Photo slideshows on September 20
The features are being retired due to limited usage so that YouTube can focus efforts on new tools.
MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role
"Inside the Search for the Martech Unicorn" will take attendees through the process Healthgrades used to recruit its new Director of Marketing Technology.
MarTech Today: Building an Alexa skill, Quora’s new ad platform & cloud computing drives Microsoft
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Look internally to achieve external marketing impact and better results Jul 21, 2017 by Scott Vaughan Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how […]
Marketing Day: Chatbots, content production models & Microsoft’s earnings report
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Columnist Purna Virji explains why an AI-driven conversation agent can potentially be the best sales assistant you have, and provides advice for how to plan and implement your own chatbot.
Comparing content production models: Which is right for your business?
Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization.
Survey results: Here’s what 376 marketers say is working in online marketing
Wondering about the current state of the industry? Columnist Jayson DeMers shares highlights and stats from a recent survey of digital marketers.
The impact of intermediaries: How brands can close the gap between themselves and consumers
As millennials and Gen Z shoppers shape the future of retail, contributor Davor Sutija explains why brands need to embrace technologies that will help them keep pace and bridge the digital gap.
Cloud-computing growth drives Microsoft quarterly earnings beat
Commercial Cloud revenue run-rate was just under $19B, almost $2B in phone-related losses helped, too.
Look internally to achieve external marketing impact and better results
Don't focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results.
Here’s what performance advertisers are saying about Quora’s new ad platform
Whether they've been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance -- when can we scale?
MarTech Today: Building on Amazon Alexa, implementing your chatbot & retail’s access to data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Building an Amazon Alexa Skill is so easy, Grandma can do it Jul 20, 2017 by Paul Shapiro How can you tap into the power of Amazon’s Alexa? Contributor Paul Shapiro […]
Marketing Day: LinkedIn report, Amazon’s new Spark social feed & Facebook Pages
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Eight insider tips for exceptional price extensions
Price extensions show off your products alongside your ads in a carousel. Columnist and Googler Matt Lawson runs down how to make your price extensions stand out on the results page.
Building an Amazon Alexa Skill is so easy, Grandma can do it
How can you tap into the power of Amazon's Alexa? Contributor Paul Shapiro walks you through the different types of Alexa Skills you can create and explains how to easily set up a Flash Briefing Skill.
25 promotion tactics to ensure people actually see your content
So you have high-quality content. That doesn't mean much if it doesn't reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content.
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts.
Why data is at the center of leadership shakeups in retail
Should merchandising and marketing fall under the same umbrella in the new retail paradigm? Contributor Rohit Gupta says yes, explaining how increasing access to data is transforming how retailers can respond to consumers.
MarTech Today: Game-changing sales tech, Snapchat’s Snap Publisher & natural language question-asking at Google Analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers) Jul 19, 2017 by Barry Levine Buyers are now pre-qualifying sellers, as sales tech — including LinkedIn and other […]