3 key takeaways from MarTech San Francisco 2017
Contributor Sheldon Monteiro insightfully wraps up the key themes of last week's meeting of the martech minds.
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Marketing Day: Facebook fights clickbait, Google I/O roundup & more
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Progressive profiling: Why it’s a win for you and your customers May 17, 2017 by Ryan Phelan Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps […]
Progressive profiling: Why it’s a win for you and your customers
Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program.
Facebook now pinpoints individual posts to keep clickbait out of the News Feed
By evaluating individual posts, Facebook can better isolate and eliminate the occasional clickbait from the average publisher.
Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced
The ability to search-by-picture or translate-by-picture gives Google Assistant a powerful advantage against other digital assistants.
FAQ: Everything Facebook has admitted about its measurement errors
We've made a list because Facebook has had to check its math more than twice.
How to market your brand using interactive native content – part 2
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth.
The podcast option: How audio content can help build a B2B business
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you'll need.
Google Analytics is making it easier to see users across AMP and non-Amp pages
AMP publishers will see some metric adjustments as the change rolls out.
Ecommerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales
According to the US Census Bureau's latest report, ecommerce sales saw a 14.7% year-over-year increase compared to the first quarter of 2016.
Google holds onto its trademark as federal court rules it has not become generic
Usage of "google" as a verb does not automatically invalidate its legal protection.
Brainshark partners with another sales content partner, Seismic
Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content management.
MarTech Today: Takeaways from MarTech 2017, Pinterest’s image recognition & Programmatic 3.0
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 3 key takeaways from MarTech San Francisco 2017 May 16, 2017 by Sheldon Monteiro Contributor Sheldon Monteiro insightfully wraps up the key themes of last week’s meeting of the martech minds. […]
Amazon says push notifications are coming soon to Alexa-enabled devices
The opt-in-only alerts will be tested in select skills before Amazon opens the feature to all developers.
Marketing Day: Biz Stone returns to Twitter, Facebook admits measurement mistakes & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
GDPR: Publishers and martech will rely on each other
The General Data Protection Regulation (GDPR) goes into effect next year, and the impact on the martech industry will be significant. Columnist Todd Ruback explains how it's already changing the dynamic between publishers and martech vendors.
Why the Google Search Network isn’t working for your B2B business
Many B2B organizations feel that PPC doesn't work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.
How to build an SEO strategy to dominate your market
Want to build an SEO strategy that can withstand algorithm updates, growing competitors and industry fluctuations? Columnist Jeremy Knauff explains how to do this by rethinking your approach.
Pinterest will use image recognition to target ads, including in Lens results
Pinterest will parse the objects in an image to include ads in galleries of related pins.
Twitter co-founder Biz Stone returning to company to help ‘guide culture’
Stone says he isn't replacing anyone, just filling hole that he left.
Facebook admits its 10th measurement mistake since September
The mistake -- mischarged clicks on video carousel ads by smartphone web users -- is the first that directly affected advertisers’ wallets.
Instagram copies Snapchat’s selfie masks, as Facebook and Messenger already have
Instagram could also copy Snapchat by selling sponsored face filters to advertisers.
How blockchain-based identity could change digital marketing
The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of consumer identity and ecommerce might work.
IAB Tech Lab releases final Dynamic Content Ad Standard
The schema is now available to create, serve and measure programmatic personalized ads.
How a free email course can help you sell more physical products
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people who are ready to buy.
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.
AdRoll launches ABM capabilities for personalized programmatic ad campaigns
The account-based marketing solution integrates with CRM and marketing automation platforms to target key accounts with advertising.
MarTech Today: Blockchain-based identity, the impact of GDPR on martech & programmatic’s future
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: How blockchain-based identity could change digital marketing May 15, 2017 by Barry Levine The MetaMask plug-in turns Chrome into a blockchain browser, offering a glimpse of how a new kind of […]
Marketing Day: Snapchat’s Sponsored Lenses, a new Google AdSense policy & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
4 critical areas to consider when performing AdWords audits
AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don't make these mistakes!
SEO vs. PPC: Pros, cons & an integrated approach
Not sure whether your business would benefit more from paid or organic search marketing efforts? Columnist Marcus Miller breaks them both down, providing insight into where they fit within your larger marketing plan.
Snapchat’s Sponsored Lenses can now be targeted with guarantees, work as World Lenses
Audience-targeted Sponsored Lenses can now be bought on a guaranteed basis and paired with the non-selfie variety.
A smarter approach to ‘back to school’ marketing
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as a year-round strategy.
What does it mean to ‘be bold for change?’
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career.
MarTech Today: How Lenovo uses martech, getting display measurement right & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: How Lenovo uses martech to build unified campaigns around its separate business groups May 12, 2017 by Amy Gesenhues A CMO’s View with David Roman, Lenovo’s Chief Marketing Officer Why it’s […]
Google now blocking ads on specific pages, rather than entire sites, for AdSense policy violations
A new policy center gives AdSense publishers more information about actions and how to fix them.
Let’s get visual: Shopping from within images
Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users.
What can legacy media teach us about programmatic’s future?
Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV) that advertisers might take back if we could.
The future of B2B marketing: ABM and AI
Columnist Peter Isaacson believes Account-Based Marketing and artificial intelligence hold big promise for bringing B2B marketers closer to delivering personal, one-to-one customer experiences.
VoiceLabs launches audio ads for Alexa skills
Company is seeing a lot of advertiser demand from CPG companies, says CEO.