Marketing Day: Twitter news, local search tactics & on-site search for ecommerce
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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What does the GDPR mean to your third-party data processors?
Data controllers and processors will be equally responsible for compliance with the EU regulation.
CMOs should be measured by their results, not their spend
Columnist Joe Hyland believes the most successful CMOs aren't the ones who spend the most money; they're the ones who invest in sophisticated martech stacks that produce big returns on revenue in the long term.
Twitter officially adds support for tweetstorms because 280 characters isn’t long enough
Twitter is rolling out an option for people to string together tweets into a thread over “the coming weeks,” the company said on Tuesday.
Instagram’s hashtag following could be a new avenue for ads, misuse
People following a hashtag will see top posts and Stories featuring the hashtag in their Instagram feeds alongside their friends’ posts.
How on-site search can drive holiday revenue & help ecommerce sites compete against major retailers
According to SLI Systems, people who use on-site search are more likely to make a purchase than visitors who only browse a website.
3 important search engines to leverage for content marketing
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers.
Why brand marketers often win the battle but lose the war
What's the point of CTR if you're not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic metrics to ensure they're measuring revenue impact.
Predictive analytics comes to physical store visits
Euclid is tracking audience behavior patterns to help retailers bring shoppers back into stores more efficiently.
DeepIntent decides to take on the Russian ad army
The New York City-based ad tech firm is launching what it says is the first political ad verification service by a DSP.
2017: The year identity changed everything
Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's transforming brands.
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
Google Customer Match becomes more accessible to advertisers that don't have large customer email lists.
MarTech Today: Alexa as ‘the UI for the enterprise,’ DeepIntent fights shadowy ads & Google Manufacturing Center’s API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Amazon wants to make Alexa the ‘UI for the enterprise’ Dec 11, 2017 by Greg Sterling Alexa for Business could bring AI and ‘smart home automation’ to businesses large and small. […]
Google’s new custom intent audiences and you
Columnist Allen Finn shares his thoughts on Google's new custom intent audiences before diving into how you can add them to your Display campaigns.
Marketing Day: Twitter view counts, holiday marketing tips & Google Manufacturer Center
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Twitter will now display view counts for all videos, including ads
For videos that brands post organically and also run as ads, Twitter will show the combined organic and paid view counts.
Amazon wants to make Alexa the ‘UI for the enterprise’
Alexa for Business could bring AI and 'smart home automation' to businesses large and small.
Knowing your audience better is your competitive advantage: A case study
Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a case study where hyper-targeted advertising based on detailed customer personas produced award-winning results.
Holiday marketing tips from a holiday shopper
How can you stand out from your competitors during what is predicted to be a record-breaking holiday shopping season? Columnist Amy Bishop shares some advice for retailers.
Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google's product data management tool.
MarTech Today: What consumers think their personal data is worth & how to increase database integrity
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Study: US consumers think their personal data is worth only $244 per yearDec 8, 2017 by Greg Sterling The survey of US and UK consumers found considerable confusion and ambivalence about […]
Ideation inspiration: 5 ways to brainstorm great ideas for blog content
Does it seem that your creative well has run dry? Columnist Megan Krause shares tips and tools to help get the wheels turning and generate fresh ideas for your blog content.
The MarTech Minute: New partnerships, acquisitions and integrations
The martech week in review: news and announcements in marketing technology this week that you might have missed.
Marketing Day: Holiday paid search, Facebook Pages & an ad fraud study
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Which PPC metrics matter? Lessons from half a million keywords
Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).
Is holiday paid search more competitive in 2017 than 2016?
Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape.
Facebook will (finally) shift to viewable-only organic reach counts for Pages next year
Facebook said in November 2016 that it would adjust its organic reach metric to only count impressions when a Page’s post appeared on someone’s screen.
Study: US consumers think their personal data is worth only $244 per year
The survey of US and UK consumers found considerable confusion and ambivalence about the collection and use of personal data by marketers.
How to nurture new vs. existing leads
Now that you've got your leads lined up, what's next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales.
How to increase database integrity to crush your 2018 targets
As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.
Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr
Sprinklr’s integration with Reddit marks the first time that brands are able to publish to Reddit through a third-party social marketing platform.
MarTech Today: TAG and fighting ad fraud, Thunderhead integrates with Salesforce & automated, multichannel display advertising for SMBs
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud ratesDec 7, 2017 by Ginny Marvin The study analyzed more than 6.5 million display and video ad […]
Marketing Day: Instagram’s Direct app, Twitter adds AMP analytics & YouTube ad prices
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab
Instagram’s Direct app will give people a dedicated space for their friends, similar to Snapchat’s Friends tab.
Twitter broadens its AMP support to include analytics
Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views.
Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
The study analyzed more than 6.5 million display and video ad impressions.
The importance of targeting branded searches
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it's crucial to invest in a branded search strategy.
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy.
Here’s what marketers really want for Christmas: 3 tips for building a better approach to data
Getting the most out of your data is on every marketer's wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018.
AMP: A case for websites serving developing countries
As the gap in connection speeds between developed and developing nations continues to widen, columnist Alexis Sanders argues that brands can use Accelerated Mobile Pages (AMP) to address this gap.